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the keys of Saint-Gobain to accompany his teams in confinement

During the months of confinement, initiatives have been developed to maintain the cohesion and psychological well-being of the teams. Among the projects carried out, the four editions of Saint-Gobain Contigo Live stand out, in which, from YouTube, workshops have been held live to face the new normality: yoga, lettering, gymnastics, pilates, sewing, cooking and activities for the little ones
/ COMUNICAE /

During the months of confinement, initiatives have been developed to maintain the cohesion and psychological well-being of the teams. Among the projects carried out, the four editions of Saint-Gobain Contigo Live stand out, in which, from YouTube, workshops have been held live to face the new normality: yoga, lettering, gymnastics, pilates, sewing, cooking and activities for the little ones

The months of confinement have been an unprecedented challenge for the companies’ human resources and communication departments. At Saint-Gobain they have maximized their technological possibilities to start a new stage in their employee relations policy, emphasizing his emotional and psychological care. Thus, the company, in addition to actions related to the management of talent and worker experience, has focused its efforts during the pandemic on ensuring the emotional well-being of people beyond the work environment itself.

To do this, the company has created and launched Saint-Gobain Contigo Live. Orchestrated under the claim “We want to be close to you and those around you”, has served as a catalyst to lift the spirits of the teams and their families during the toughest moments of confinement. During the afternoons, from 6:00 p.m. to 8:00 p.m., workshops have been given by experts: sports, leisure, gastronomy and, most importantly, on personal and psychological care.

The campaign has been articulated on three key pillars for the organization in these complex moments: prevention, understood in health terms to avoid possible contagions; the accompaniment, being close to people and their personal interests; and brand generation, thought to reinforce the cohesion between collaborators and company.

All this has led to a magnificent reception of activities, with very high participation and interaction figures between employees and exceeding 10,000 views. In the words of Ainhoa ​​Macia, Communication Director of Saint-Gobain, “This initiative has managed to cross the barrier of the professional, becoming an eaccompaniment, motivation and shared entertainment space, and interaction from every corner of our houses ”.

“At first, as is logical, companies have focused on the preventive part. However, as these weeks of confinement have progressed, we have understood it essential to work on the psychosocial facet: an aspect that may seem less evident but that turns out to be of vital importance ”, they assure from the Communication Department. “Caring for our people and how they are emotionally has become the key to facing the new normal.”

“We wanted to help not only psychologically – through expert workshops to manage stress in the family, psychology with adolescents, dynamics with children … – but also with sessions to identify mood and physical changes as a result of confinement“Says Ainhoa. Furthermore, to enhance their experience during these months, employees and their families have had access to various practical tips to minimize the adverse effects on their daily lives, thereby promoting a healthy lifestyle in all areas.

The campaign has been added to this action “To those who see and do not see … To all, thank you”, which seeks to give recognition to all the people who work in this context, publishing a chain of recognition both in internal channels and in RRSS. In this way, the company aims to give visibility to all the people in the organization. “We firmly believe in the importance of recognizing our teams, putting value on everyone, whether their work is visible or not today. From essential business collaborators who have continued in the workplace, such as those who have also worked tirelessly from home, ”emphasizes Ainhoa ​​Macía. With this, we want to create a stronger recognition chain than the virus itself and demonstrate that together we are stronger and we will overcome it”.

In addition, to establish a continuous communication channel in which to spread these initiatives, a newsletter has been launched, called Something + Our, in which, along with corporate content, hobbies, solidary music and leisure activities have been included. Every week, on this channel, the calls have also been promoted CORONATIPS, useful tips in video format to face the new everyday life: “how to go out with your pet, how to disinfect your vehicle, how to go out to bars and terraces, how to disinfect your workplace or how to visit clients “, among others.

With this type of initiative, which will be expanded in the coming months, Saint-Gobain aims to shape the new normality, which has brought with it the consolidation of telework and the digitization of many of the analog processes.

Source Comunicae


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