Promotion days such as Black Friday or Cyber Monday are increasingly being used to hunt for bargains.
Every year, the market research institute GfK examines the current payment trends in Germany on behalf of Mastercard. What is particularly noticeable in the current survey is the growing influence of shopping promotion days such as Singles’ Day, Black Friday and Cyber Monday.
According to the study, these days are becoming increasingly relevant and are increasingly attracting German consumers to online shops. The opportunity to get special offers and discounts on promotional days that have already been widely announced in advance, such as Black Friday and the like, is increasingly driving consumers to shop online.
But Germans are not only looking for savings offers on these special shopping days. Regardless of the theme days, one in two (49 percent) of those surveyed said they regularly compare prices in order to save money. Another trend can be seen in participation in bonus and loyalty programs: around one in four (26 percent) takes part in such programs, which are particularly popular among the 40 to 49 year old age group (37 percent).
About the study
On behalf of Mastercard this has Market research institute GfK surveyed a total of 1,001 people between the ages of 18 and 74 online. The representative survey was carried out between August 17 and 21, 2023.
2023-11-10 13:14:02
#GfKMastercard #study #Black #Friday #popular #Germans #HORIZONT
