Lamborghini was experiencing the best period in its history in the run-up to coronavirus, when sales of the Urus SUV were growing rapidly. Nevertheless, its future may now be jeopardized.
Today, the Volkswagen Group is considered the largest vehicle manufacturer in the world, with nine passenger car brands, one motorcycle manufacturer and other brands for commercial vehicles, trucks and buses. The expansion took place mainly in the era of Ferdinand Piëch, who built this colossus mainly at the turn of the millennium. But there is no such megalomaniac in the lead, so there is a risk that the VW Group will start to crumble.
It has long been said that the current chairman of the board of directors, Herbert Diess, is not as much a fan of supercars as his predecessors, and so there are increasing reports today that the VW Group could get rid of some of its super sports brands.
Speculation intensified last month when it became clear that Volkswagen Group could sell Bugatti to Croatian electric supersport manufacturer Rimac. Although there is talk behind the scenes that this move would in fact increase VW Group’s stake in Rimac, in which Porsche already operates today, news of sales of some VW Group brands has not stopped, on the contrary.
The Automotive News Europe server now claims, directly with reference to unnamed members of the VW Group management, that the German carmaker will really deal with the future of Bugatti under its wings. And that’s not all, in November the management also wants to discuss the future of Lamborghini and Ducati.
According to behind-the-scenes sources, the sale of these brands will actually be on the table. The Volkswagen Group is looking for various ways to raise more funds for the further development of cars, especially electric ones, so offering such renowned brands as Lamborghini, Bugatti or Ducati can be a solution to make money. However, this is definitely not the only option considered, there is also talk of the possibility of technological partnerships, restructuring or even listing on the stock exchange.
Lamborghini could be an interesting attraction for investors. Thanks to the Urus SUV, pre-coronavirus sales were the highest in its history and the future seems optimistic. On the other hand, it is not appropriate for the VW Group that the electromobility promoted by the Group’s management is not at all suitable for Italian supercars. There was even talk of pressure on the end of the twelve-cylinderwhich is characteristic of Lamborghini.
News of a possible sale of Lamborghini, Bugatti or Ducati comes after German unions did not agree to large-scale cost reductions. Therefore, management is looking for other ways to make money. They are to be used mainly for further electrification and digitization of production.
“We are constantly looking at our brand portfolio, which is especially true for a period of fundamental change in our industry. Given the market distortions, we need to focus and ask ourselves what the transformation means for each part of the group. “ says Herbert Diess himself.
Both Lamborghini and Bugatti became part of the VW Group in 1998, when the carmaker was headed by the now deceased Ferdinand Piëch. It was from his decision that Bugatti Veyron, for example, arosewhich became the fastest production car in the world. Herbert Diess, on the other hand, relies on electromobility and believes that such a Volkswagen ID.3 will cause a similar revolution as the once VW Beetle or the first VW Golf.