– In the beginning of the new year, when the new coronavirus infection (Corona 19) and cold waves hit at the same time, there is a Chinese broadcaster that manages facial expressions to hide their laughter. The protagonist is the state-run Central Television (CCTV), which has a recent rating.
Government-run CCTV cheers for the recent surge in viewer ratings
Jilin Province resident Wang Bingbing’s popularity is decisive
Netizens enthusiastically saying “the face of first love”
– What is the secret to raising the audience rating? According to a report by Doo Wei, a Chinese internet media, on the 8th, reporter Wang Bing-bing, who joined in 2016, is the leading role in raising CCTV viewership. Chinese broadcasters even talk about him as’a secret card for improving CCTV ratings’.
– Born in Changchun, Jilin Province, Wang has been working as a resident reporter in Jilin Province since 2016 after graduating from the Department of Broadcasting at Jilin University. Signs of the jackpot have already been seen since last fall. The video titled “Everyday Again, Goodbye, First Love” was a hit on the video platform, Viribiri.
This video, called’where love begins’ by Chinese netizens, is a collection of news reports by Wang Bingbing, and many netizens said they were fascinated by the king’s sweet smile. From these people, Wang Bingbing is praised as a person with the’face of first love’.
– On the last day of 2020, Wang Bingbing officially opened a video account called “Sancho eating meow” on the last day of 2020, exceeding 250,000 followers in an hour and 1 million followers in a day. The first video uploaded exceeded 10 million.
Netizens who like the king also gathered on the official WeChat account of CCTV. Surprised by the sudden increase in the number of registrants, CCTV soon appeared on various live broadcasts and began to use a strategy to include the king’s appearance on news covers.
– It is irrelevant that the CCTV news viewership has increased significantly. At the same time, another reporter who raised CCTV viewership appeared. Zhuang Xiaoing (庄曉瑩), who delivers defense news on CCTV military channels, is also popular with his innocent appearance and professional reporting.
As the representative face of CCTV so far, anchors with a neat and mature image, such as Lee Hong, have been selected as the first hand. However, recently, owners of innocent immigrants such as Wang Bingbing and Zhuang Xiaoing are said to be gaining great popularity.
– In addition to CCTV, Doo Wei said that Zhang Yang of China’s state-run Xinhua company is also attracting attention from many Chinese netizens. Jang Yang, who received a master’s degree in the U.S. with a full scholarship, is evaluated as having both a wealth of experience and intelligence.
Beijing = Yoo Sang-chul, correspondent [email protected]
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