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The era of big data for public policies to decryption using “data on mobility”

DTAC-School .– Architect Chulalongkorn University-Boonmee Lab join forces for research “The potential of tourism in provincial cities after the Mobility data” 3 important ways to promote tourism in the country’s secondary cities revealed: 1. Attract short-term tourism or Micro-tourism 2. Promotion of overnight stays to create new experiences and 3. Development of provincial group tourism. Academics point out that Thai tourism has been “lack of balance” in the past, supporting tourism strategies in secondary cities to strengthen Thai tourism and sustainable growth.

Ready to support the transition to a fully digital society by causing a rapid change in the social environment The private sector is widely used for the commercial use of big data. While the governments of many countries have discussed how to use “Big Data” for the design of public policies.

MrCharad Mehrotra Chief Executive Officer, Total Access Communication Public Company Limited ordtac To make the policy design process more efficient, behavioral ‘data’ is very important, especially mobility data, which has enormous benefits and potential. In particular, the ability to quickly and accurately assess travel situations and people’s concentration and to analyze spatial changes at various levels.

Ass. Prof. Dr. Natthphong Pannoi

Ass. Prof. Dr. Natthphong Pannoi Lecturer at the Department of Urban Planning and Urban Planning Faculty of Architecture Chulalongkorn University said that in foreign countries there is a debate and discussion on the issue of using mobility data as a guideline for policy development. For example, in Norway, Sweden, France, Slovakia, mobility data was used to analyze tourist travel patterns to design a tourism strategy. as well as the analysis of joint mobility data between dtac Faculty of Architecture, Chulalongkorn University and Boonmee Lab this time. This demonstrates the power of mobility data to design public policies with the benefits of the data dimension. speed of data collection Lower cost of acquiring survey data If we can apply mobility data to multiple design policies. It will create a huge driving force in creating innovation for sustainable development in the economy, society and the environment.

“Mobility data will not only allow governments and researchers to better understand the situation of society more accurately, clearly and quickly. If the public sector, communities and small business owners can access information, opportunities will open up for society to have new solutions to the various problems that arise, ”said Prof. Dr. Nattapong.

Mr. Charad said that various sectors In the tourism industry, this crisis should be used to “restore” the understanding and balance of domestic and international tourism. support each other in growth leading to a strong and sustainable tourism industry “.

Time: a key development variable.

Thitipong Luengarunlert The CEO of Boonmee Lab said the company aims to bring its knowledge of design, data and technology into social innovation. And this project is one of the most exciting with its unique nature of mobility data. and see the potential for accurate and effective public policy design.

“This project can be called the application of mobility data to analyze and lead to Thailand’s first policy recommendation. and it can be extended to the formation of further public policies. They can be manipulated in many ways, leading to new conclusions that are beneficial to society, ”Thitiphong said.

In the modern world where the digital has radically changed the paradigms and organs of society. Public policy design should also be adapted to keep up with the fastest changes in society. The agile concept should be adopted because if the state still has the same vision of public order In the next 10 years, Thailand will lag behind many civilized countries.

“In an age where time is a precious resource Government sectors need to adopt modern tools and work styles to be effective. For example, this project should be a use case of using mobility data as a basis for further policy development, “Thitiphong pointed out and gave an example of the bus routing case that could use the data. on mobility Together with CCTV information, Bangkok’s most efficient mass transit system

Enter new possibilities

Onuma Rerkpattanapapat Senior Director Corporate Communications and Sustainable Development said dtac’s stance on the use of mobility data is to expand new possibilities. that is, in the balance between privacy policy and public interest. Support and promote society and the digital economy to be a true model

Onuma Rerkpattanapapat

Onuma added that although the project will take more than two years, the three teams have succeeded. But that was only the first step. The next step is to Obtain approval from responsible agencies and implement policy recommendations from research studies The destination of success is See concrete results for the country’s economy and society To demonstrate how new data and methods are used in solving the social problems such as in this case with the expectation that mobility data can change the structure of tourism as well as increase the participation of local organizations

“Many people may wonder why the private sector is involved in public policy issues. But dtac believes it This is the duty of telecom operators to exploit the potential of mobility data through cooperation between governments. Private and educational institutions benefit the country according to the concept of civil society ”, Onuma explained.

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