The end of diesel and gasoline cars, getting closer. Europeans want to buy electric vehicles in the next two years

According to analysts, sales of electric vehicles could reach 23% (1.7 million units) of total new car sales by 2024, in the six largest markets in Europe (France, Germany, Italy, Norway, Spain and Switzerland) , evolution driven by battery cars.

“The fleet segment (B2B) will remain the most attractive, with an estimated share of about 55% of the total electric car market, the three most important criteria considered for these acquisitions being: company image, tax incentives and reduced footprint carbon. In the next two years, large companies will own the largest fleets of electric cars, while medium-sized companies will record the largest growth, “say the study’s authors.

“The car market has chances to recover, after the health crisis, and through a greater focus on electric vehicles, especially since many states support the purchase of electric and hybrid cars through financial incentives that come to represent up to a third of the price of their retail sale in some markets ”, says Daniel Anghel, Partner, Leader for the automotive industry, PwC Romania.

Rabla Plus program

In Romania, the authorities want to support the purchase of clean vehicles through the Rabla Plus program, offering an eco-label of 45,000 lei for the purchase of a new pure electric vehicle and 20,000 lei for the purchase of a new hybrid electric vehicle.

Almost 30,000 new vehicles have been purchased so far through the Scrap 2021 Program, of which 1,353 are 100% electric and hybrid electric units, according to the latest published by AFM.

According to the quoted source, the Rabla Plus program was supplemented, starting with Saturday, August 21, with 200 million lei.

The value allocated to the Scrap Plus Program in 2020 was 200 million lei. This program enjoyed an impressive interest from the applicants, and in 2021 the allocated budget is triple, respectively 600 million lei, resulting in a total budget for 2020 and 2021 of 800 million lei.

The administration of the Environment Fund also announced in July an additional budget allocated to individuals under the Rabla Plus Program with 40 million lei. The budget initially allocated for individuals, amounting to 200 million lei, was fully reserved in less than 2 months from the launch of the program.

Also, the additional bonus this year, worth 20 million lei, was exhausted, “demonstrating the interest of citizens in electric vehicles, more environmentally friendly,” say AFM representatives.

According to analysts, the main factors mentioned by respondents for choosing an electric car are fuel economy, environmental impact and the ability to charge the car at home. And the arguments against it include charging time and lack of public charging infrastructure.
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The report also shows that a market for used electric cars is emerging. Used electric vehicles are mainly sought after by younger and lower income customers. Two-thirds (67%) of European consumers who want to buy an electric vehicle (BEV – with batteries and PHEV – hybrid plug-in) in the next three years are considering a second-hand purchase, the report says. Currently, only 15% of electric vehicle owners have bought them second-hand.

Typology of electric car buyers

The analysis grouped European consumers prospecting the purchase of an electric car into six types of behaviors:

– The dreamer (his priorities are the environment and climate change; he is a digital native; he is willing to pay a higher price for a good cause and does not use the car too often);

– Technology enthusiast (is concerned about the environment, but does not put it first; implements things ahead of time and trusts technology; is willing to pay extra to gain faster access to technology; alternates driving with other means transport)

– Wealthy (environmental protection is one of his most insignificant concerns; he buys state-of-the-art technology, but uses the basic functionalities; price is not a concern; he uses the car as the main mode of transport)

– The pragmatic (concern for the environment is crucial, but not worth the extra effort; he is a digital native; he is looking for a good value for money; he combines the car with other means of transport)

– Conventional (not too concerned about the environment; uses basic technology while becoming widespread; saving is important and you get what you pay for; use the car as your main means of transportation)

– Modest (is concerned about the environment, but this is not his first priority; he is not addicted to technology, but uses it to find opportunities; is price conscious and is always looking for bargains; minimizes car use, preferring alternatives cheaper).

The study was conducted among more than 4,000 consumers in the six largest markets mentioned above and 103 medium and large corporations with vehicle fleets of over 100 units.

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