AFP reports the unusual story of a Chilean teacher who had a genius idea to escape the misery caused by confinement.
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She had no more money and four mouths to feed … Yohana Agurto, a forty-year-old Chilean, suffered the full brunt of the Coronavirus pandemic, like everyone else. A teacher and separated from her husband, she had not worked since February and the closure of schools. Confined at home with her four children, the lack of income began to be felt in May, reports Agence France Presse.
Mel Gibson to the rescue
“It was complicated to find enough to pay for electricity and food for my family” told AFP. It was then that an idea came to her: she had a number of jars of honey in her cupboards, which she decided to sell, calling them “Honey Gibson”, a funny reference to the Australian star. Mel Gibson. She did not know at the time that this activity would occupy her full time and that she would soon have to deal with the emblematic interpreter of Mad Max !
A very profitable buzz
Indeed, this marketing coup had the effect of making his Elixir very quickly popular. Sales of her honey suddenly took off, to the point of alerting Mel Gibson’s lawyers, who asked her by mail to stop using the star’s image within 48 hours. The mother shared her mishap on social networks, triggering a buzz and thousands of supportive reactions. “The reaction was such that I went from 1,200 subscribers to 15,000. People started to express their support for me, saying it was just selling honey and it had nothing to do with it. use of someone’s image “, she recounts.
A happy outcome
The affair, taken up extensively by the media, found a favorable outcome. Yohana Agurto has finally reached an agreement with the representatives of Mel Gibson: she will be able to continue to use the name “honey Gibson”, but will have to withdraw from her products all representations of the Australian artist. In the meantime, the new businesswoman wonders if she will not give up her teaching profession to devote herself fully to her business.
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