The changing biscuit empire: Bahlsen’s media strategy

Bahlsen’s current pick-up ambassador: Magnus

Bahlsen is the epitome of the traditional German company. But the biscuit manufacturer from Hanover cannot rest on its history. Especially since the corona crisis can even be an opportunity for confectionery companies. Dimitri Herber, Head of Media and Digital Marketing, explains what Bahlsen’s media strategy looks like against this background.

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