Brielle is a French social media app released in 2020. It was developed by Alexis Barriat and Kevin Perot. Although users were initially confused about the Birial app and how it works, this new social media app was rapidly gaining popularity in early and mid 2022. The crisis facing Twitter and Meta apps also made them take advantage.
In recent months, the French-made photo-sharing social media app ‘Briel’ has gained 73.5 million monthly users. Furthermore, they have managed to generate interest in leading brands as well. Brands that have been hesitant to take to Twitter and Facebook have flocked to Biriyal.
Birial performed well at the 2022 Best Apps Awards announced by Apple Appstore and Google Playstore. Birial is the best app in the Apple App Store Awards and people in the Android world have also chosen Birial as their choice.
What is Brial?
As the name suggests, Birial app stands for “Being Real”. By logging in, users will receive a notification at any time of the day with the message “Time to Be Real”. Subsequently, a two-minute window opens where the user can post a live image of what he is doing at that moment.
Unlike Instagram and Snapchat, where filters and fashion reign, Birial aims to capture a real, unfiltered snapshot of a user’s life and share it with everyone.
What happens if the photo is not published?
If users haven’t posted an image within the two-minute window opened by Birial, nothing happens. Meanwhile, if you post late, your friends will only be able to see the notification.