Business The bottle of whiskey of tomorrow is made of…...

The bottle of whiskey of tomorrow is made of… paper

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Whiskey tasting is an art that amateurs cultivate with pleasure. Single malt, pure malt or blended, dry or with water. To each his own small pleasures. But this alcohol born somewhere between Ireland and Scotland is about to experience a real upheaval. Diageo, the world leader in the alcohol and spirits market, is leading the charge. The English company, which notably owns the Johnnie Walker brand, is about to offer paper bottles, reveals the BBC.

The famous Scottish brand of scotch tape will be at the heart of this test. Diageo, associated with the company Pilot Lite, will launch from 2021 a new “eco-friendly” packaging, called “Pulpex Limited”. The objective is therefore to develop a plastic-free and fully recyclable packaging that would be made of wood. The two companies will also source wood from sources considered to be sustainable. Diageo hopes that consumers will be able to put their bottle for recycling directly after it is finished.

While most of Johnnie Walker’s bottles are made of glass, this material also has an energy and environmental impact. Furthermore, Diageo’s objective is to reduce the use of plastics in its product range more widely. Companies like PepsiCo or Unilever could follow.

Diageo’s initiative with Johnnie Walker is not new, as the BBC points out. The Danish brewer Carlsberg is working on the development of a paper beer bottle. However, Coca-Cola is not on the same line. Last January, the giant (…)

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