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The new face of the Calvin Klein brand is applauded from all over the world. Her name is Jari Jones and she was chosen to represent the LGBTQ community
After decades showing the thinnest and most hegemonic bodies, mostly white, the firm takes a step into the future with this campaign under the motto #ProudOfMyCalvins. This means “proud of my calvins”, something linked to the month of pride that falls on June 28.
2009 vs. 2020 pic.twitter.com/Fgt8cZSd1P
— honest papi ????????︎ (@trey_forde) June 24, 2020
The city that never sleeps witnessed a giant close-up of Jari Jones , the trans model and actress chosen to be part of the new cast of the brand. In total, 9 people were selected as stars to promote the LGBTQI + pride in a year in which activism does not go unnoticed. At a time when the fights discrimination, homophobia and police brutality against black people They have marked special milestones.
The presence of Jari Jones in this type of advertising it is recognized as a victory for the entire group it represents. After sharing his reaction to his face in the first person, he couldn’t help but cry and the thrilling episode was shared thousands of times. The photos began to tour the entire world. «A fat trans woman looks over New York» It was the first thing he wrote on the bird’s network and then dozens of photos of the happy moment began to arrive. Among several, it was the one of Jari opening a bottle with her giant poster on the back that went the most viral to represent the inclusive campaign.
Still on cloud 9 !!! #BlackTransLivesMatter #TransIsBeautiful @CalvinKlein
???? : Ryan McGinley pic.twitter.com/ty7OhdZzXU— Jari Jones (@IAmJariJones) June 22, 2020
Since Calvin Klein They announced that each of the nine models featured were selected for their strong stories so that more than one can be identified. In addition to Jari, they included the Brazilian drag queen Pabllo Vittar , the transgender YouTube personality Chella Man , the queer pop artist Gia Woods and the actor from 13 reasons why Tommy Dorfman which is part of the gay community.
The positive messages about identity and self-esteem are the plot of the campaign images. “Hug yourself from an earlier stage because the person you become is amazing,” they quote.
Days ago, from the YouTube channel of Calvin Klein, the model Jari Jones She spoke about her support for the younger members of the community: “I am the mother of a lot of queer youth. Some of these children have come to New York City without a penny in their pocket and just a big dream. But, you know, they have things against them: ‘They are colored, they are rare, they are trans, and andor am I just there to be your support.
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