the best recommendations of this week

• The recommended marketing books are important works of interaction, which patent the value of communication.

• Today there are more and more new guidelines from which the market is understood.

• Many of the books that we recommend this week warn of the ability to understand the consumer and study the market.

This week we made a series of recommendations that are not wasted, on the contrary, they remind us of how important talent management has become with the help of good books.

Leadership well undertaken

Leadership is explained by Robin S. Sharma in The leader who had no position as the result of more than 15 years of experience advising on this matter within large companies such as Nike, Microsoft and even NASA.

Each of these firms in which Sharma has formed his ability to understand leadership from a theoretical perspective, have allowed him to become an authority that all companies have to listen to, as he presents his work as a “modern fable of leadership what’s in the company and life in general ”.

Within the work, the author warns us of tactics through which success is used to achieve greater professional and personal innovation, thereby determining guidelines that are increasingly valuable in the market.

The work makes a clear approach to the capacity that all people should have as leaders, as well as the responsibility with which they must work to the maximum potential of people and thereby determine a difference in their lives.

This type of work warns us of how important communication has become in the market and how, through its integration, more and more valuable references are established to establish the quality of leadership.

Learn to negotiate

Negotiating becomes critical today and in Negotiating, Road to Success: Essential Strategies and Skills his actor George Siedel He refers that it is an activity that is carried out daily.

The negotiation, Siedel assures, begins with our close relatives and extends to all kinds of activities such as renting an apartment, buying a car or when applying to a job.

This ability in negotiation is essential to succeed in business, especially when seeking to generate the highest return on a contract or at a strategic level, seeking to create the highest possible value and establish competitive advantages.

Within this important work, the author promises that it helps you achieve successful results in both personal and commercial negotiations, since he proposes two perspectives: practical actions to be able to implement in future negotiations, such as a checklist to plan a negotiation .

Another of the qualities offered by the work is that it provides you with a tool that ensures you evaluate your personal style, shows you how to use decision trees through which to estimate the alternatives in case of frustrating a negotiation, guides you in the implementation of a three-stage strategy to increase your negotiation skills and teaches you a didactic plan for you to raise the various variables that arise in a negotiation.

The proposal of this work by Siedel is very interesting since it offers you a global approach to understand the entire negotiation process.

Explode your web traffic

In The Killer FaceBook Marketing Secrets.: Explode your Traffic with Facebook marketing. (English Edition), Kyle J.Green has prepared a work for us with four powerful chapters that begin by addressing the definition of ads well focused on the correct audience, with which it seeks to generate a valuable media impact, especially when weight is sought in the interaction with audiences and conversion of it.

A second element that we must not lose sight of is that within the work we are guided to create improvements in click through rate, where we are warned of how important it is to measure the effectiveness of an advertising campaign when it comes to measuring performance of a strategy.

Another of the topics in which he gives us a complete guide is knowing how to follow the instructions that Facebook imposes on its users, not only through community building regulations, but also in adapting to its restrictive algorithms.

The work is undoubtedly a benchmark that we cannot lose sight of in brand building and in defining best work practices.

The keys of creativity

Within THE 21 KEYS TO CREATIVITY, Bibiana Ballbè reveals to us what she considers to be the main characteristics of the concept of creativity and warns with forceful answers where it comes from, how it is triggered, what paths it makes us take, what is its economic impact since it owes its importance.

Be creative, fundamental in the market

The work of being creative has become critical in the market, especially at a time when it is necessary to bet on increasingly daring alternatives to the consumer, where brands end up understanding the path they must follow in their creative work .

There are undoubtedly tasks that we cannot lose sight of and these are without a doubt those that identify the strengths of a brand and its influence on the market.

Undoubtedly, great references are established with these exercises, but what is critical today is what has to do with the ability of brands to understand the market.

Learn to write creative copy

Works like Copywriting, Sales Psychology: Advertising texts for more clients, more sales, more profits, Internet advertising, Internet marketing, digital marketing they become critical, as they warn us how to successfully sell a product, thanks to advertising texts that have a unique and tremendously audacious value.

Faced with this type of action, an element that we cannot lose sight of is the one that reveals how challenging it has become to have to be creative in communication departments, which is why works such as Riccardo Einecker’s warn you of instructions which in steps, help you build a sales page. They explain what you have to pay attention to on your website and the relevance of good headlines, as well as the correct use of transitions and how to highlight the benefits.

Among the advice it develops, it warns you of what is the conjunction of reasoning, the principle of mutuality, the application of the scarcity principle, how to build trust, learn to use the famous halo effect, what is a fundamental principle in narratives starring brands, as well as the principle of design.

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