Home » Business » The Augsburg agency is now responsible for all of Schöffel’s social media channels

The Augsburg agency is now responsible for all of Schöffel’s social media channels

The Augsburg agency is now responsible for all of Schöffel’s social media channels

SportBrain wins the international pitch for the outdoor brand’s brand marketing budget.

Image: Schöffel -Together to the summit of digital visibility: this illustrates the cooperation between Schöffel and SportBrain. “>

Image: Schöffel

Together to the summit of digital visibility: this illustrates the cooperation between Schöffel and SportBrain.

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Responsible for the agency decision Schöffel Reiner Gerstner, Senior Vice President Marketing and Member of the Board of Management, draws the following. As an experience brand, we support our customers in their individual “I’m out” moments. Our target group-specific approach in social media is also aimed at playing an inspiring role in the lives of users. This goal is also pursued by our perfectly coordinated digital brand and performance marketing. the Agency SportBrain masters emotional and rational factors in equal measure and is therefore the ideal partner in brand marketing for us to achieve ambitious goals.”

With the global social media strategy for the outdoor specialist Schöffel, SportBrain follows a real 360-degree approach: from storytelling and implementation to analysis and data measurement. In terms of content, the Augsburgers rely on the combination of authentic and surprising content – from their own film production and the in-house studios.

“As an ‘agency for digital visibility’, we always combine creativity with digital state-of-the-art and the right view of brand and corporate strategy. This is how high-reach content with measurable success is created,” says Christoph von Külmer, CEO of SportBrain. “There is also a very personal aspect: As an outdoor enthusiast, the Schöffel brand has been with me my whole life. That’s why I’m very proud that we can make this love brand in outdoor, ski & bike even better known internationally with fascinating campaigns.”

About SportBrain

SportBrain is a digital marketing agency founded in Augsburg in 2010 with 30 creatives in a wide variety of areas. Under the motto “Inspire people creatively and digitally”, the agency supports customers across Europe in B2B and B2C marketing with storytelling, content, video production, web design, social media marketing and
campaigning. The services include, among other things, individual strategy developments and content creations for social networks, ad management, the creation and maintenance of websites, video productions, digital design as well as consulting, training courses and seminars. In addition to Schöffel, the agency’s customers include brands such as BAUHAUS, SAP, Deuter, BMW Academy, KUKA and Ravensburger.

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