AMZN) was born from nothing, from an idea and from the garage of a house. Then came tips that threw it into the arena of success. “Data-reactid =” 22 “> As many know, Amazon (AMZN) was born from nothing, from an idea and from the garage of a house. Then came tips that threw her into the arena of success.
It was 1994 and young Jeff Bezos left his job at a hedge fund in New York to move to the outskirts of Seattle. There, in the house he had rented, right in his garage, he started his project of selling books at home using postal mail.
a CNBC report. “data-reactid =” 24 “> Twelve months later, the Amazon portal was presented to the public and the company had sold books in all 50 states of the country, as he recalls a CNBC report.
However, there was a simple advice that became a turning point in that company that was still going through its prehistory.
“In those days [1995]When we started, we were still a fairly small company by most standards, but we were growing rapidly and it was very exciting, ”Bezos recalled at the Bush Center Leadership Forum in April 2018.
Bezos recalled how inefficient they were with both logistics and operations in those early days when the company had only ten people.
And one of the problems was in the method used for packing orders.
Placed on the cement floor, crouched, Bezos and his employees packed the orders, even hurting their wrists and knees.
A practical and simple idea but very effective
It was then that one of the workers made a suggestion.
“We didn’t have tables to pack the orders,” the billionaire told a wide audience. “Then I joked with one of the software engineers who was packing with me: ‘Do you know what we should do? We should get knee pads.’ And he He looked at me like I was the dumbest guy he had ever seen in his life and said, “Jeff, we should buy packing tables.”
In one of the September 2018 episodes of “The David Rubenstein Show: Peer-to-Peer Conversations,” Bezos insisted that getting tables for the company had been “the brightest idea” he had heard.
The next day Bezos went out to buy those tables, the work became more favorable for the employees and as a consequence the productivity doubled.
Two years later, Amazon employees were already 614 while currently exceeding 750,000 full-time workers. The company has a market capitalization of more than 946,000 million dollars.
business opportunities, as when a young software engineer proposed to create a loyalty program that ultimately ended in the creation of Amazon Prime.
“data-reactid =” 36 “> The founder of Amazon knows that several ideas that initially seemed” scary “have served to open new doors and create more business opportunities. As when a young software engineer proposed to create a program of loyalty that ultimately ended in the creation of Amazon Prime.
