A study by the World Federations of Advertisers revealed that influencers celebrities They represent 28 percent of annual influencer spend compared to 40 percent for micro influencers.
For brands this type of influencers means a definitive and effective boost, but some have grown so much thanks to social networks and their marketing that they become priceless by small brands, this is the case of the highest paid celebrities of 2020, according to Forbes.
Kylie JennerThe 23-year-old has been officially named the highest-paid celebrity, earning $ 590 million this year. Her makeup business seems to be doing better than ever, having sold 51 percent of the shares of her makeup and beauty empire Kylie Cosmetics for $ 600 million (just over € 541.4 million) a year. Last year, when he was just 22 years old and with a net worth of close to $ 1 billion, according to Forbes’ valuations that year. He sold the majority stake in the company he founded in 2015 to the multinational cosmetics company Coty, owner of other brands such as OPI, Rimmel, GDH, Clairol or Covergirl.
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He is followed for more than 400 million dollars by his brother-in-law and artist / fashion designer Kanye West, who registered 170 million dollars. His tennis shoes have been positioned so well that he was even associated with adidas.
The following celebrities are true athletes, tennis champion Roger Federer with 106.3 million dollars and is the first tennis player on this year’s list, while Cristiano Ronaldo earned 105 million dollars to become the first player of the team in accumulate a billion dollars in your career. Lionel Messi of Barcelona does the same with 104 million dollars. Other sports icons joining the top 10 include Neymar, with $ 95.5 million and LeBron James with $ 88.2 million.
The list of the 10 best paid is the one that we place below:
1. Kylie Jenner with 590 million dollars
2. Kanye West with $ 170 million
3. Roger Federer with $ 106.3 million
4. Cristiano Ronaldo with 105 million dollars
5. Lionel Messi with 104 million dollars
6. Tyler Perry with $ 97 million
7. Neymar with 95.5 million dollars
8. Howard Stern with $ 90 million
9. LeBron James with $ 88.2 million
10. Dwayne Johnson with $ 87.5 million
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