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That’s how it works in Leipzig

“We’d like to get a little bit of that Christmas feeling.” Packed with bags and walking with son Noah (3) Michaela winner on the first Saturday of shopping in Advent through the Leipziger City. “We have already taken a photo of our son under the Christmas tree in the market,” says the employee (36). And money for perfume and toy Spent money, adds her partner David Rinderknecht. “We also have to support the economy”, says the teacher (39). They need it.

“City relatively well filled”

Because even if the city “looked relatively well filled” on Saturday, I guess Thomas Oehme, Chairman of the City Leipzig Marketing Association, one, the customer frequency with 2019 is “actually not comparable”. Compared to the start of the Christmas business last year, there are “40 to 50 percent fewer customers”.


Thomas Oehme is center manager of the Promenaden Hauptbahnhof and head of the City Leipzig Marketing Association: “40 to 50 percent fewer customers.”
Source: Christian Modla


With regard to sales, however, the situation is “very different,” says the 43-year-old. “Everything that has to do with cooking, i.e. buying pots and pans, and tableware, is going sensationally well. People indulge themselves and cook at home. ”Also Consumer electronics be desired. “It’s okay with books,” is the conclusion of the association chairman. However, it is not in great demand clothing. Who is planning on Christmas or New Year’s parties?

Discount campaigns around Black Friday

Even on Saturday, for example, in front of the Zara fashion store at the market Form customer lines. Discount campaigns are still attracting people after Black Friday. Nevertheless: “Many small fashion boutiques have already lost sales of up to 80 percent. If the lockdown continues in the first quarter of 2021, death will set in, ”fears Oehme.

“This year, however, something is possible that has never been done before: The Leipziger City really belongs to the people of Leipzig ”, the 43-year-old, who is also the center manager of the Promenaden Hauptbahnhof, wants to spread optimism. Because the famous Leipziger Christmas Market, which otherwise attracts tourists in droves, had to be canceled due to the corona. And with it the shopping Sundays in the Advent 2020.

This is what dealers and customers say in the Leipziger City:

The Christmas business in 2020 started on Saturday. What retailers and customers in the city of Leipzig have to say about November 28th, the first shopping Saturday in Advent.



Called a “business disaster” Marcus Grätz (48), deputy branch manager of the “Gourmetage” in the Mädlerpassage, the demonstrations associated with massive police operations on two Saturdays in November. “Who likes to go shopping when there’s a water cannon around the corner?” We share this experience Catina Jäkel (61), owner of the perfumery “Sea buckthorn“ am Neumarkt.

“The demos put customers off,” she says. While Marcus Grätz speaks of an encouraging start to the Christmas business, hopes Catina Jäkel heavily on their regular customers. Watchmaker Oliver Pocher at Naschmarkt also owes his regular customers “that my business is going as it was in 2019”. However, he expects a “dry spell until April”.

“Extraordinarily beautiful Christmas tree”

Despite everything, family feels Karl out Markkleeberg already a bit in the Advent mood. In view of the bratwurst and mulled wine stands this time it was a “Christmas Market light, ”said Kirstin (46) and Swen Karl (49, both employees), who are taking a selfie with their daughter Lena (19, student) in the Mädlerpassage. “We’re sending this to a friend Südtirol as a greeting Leipzig. He stayed here last year on the Christmas Market Bacon and cheese sold. ”

The Christmas tree has a lot of admirers on the market, which is “extraordinarily beautiful” and also wonderfully staged with the angel orchestra. At least that’s what it means Beate Feeser (52, commercial clerk) Leipzigwho takes a photo as a souvenir and is amazed at the relatively large number of people in the city.

From Sabine Cross

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