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Have you ever wondered how much a football program woudl be worth if it might very well be bought and sold like a professional franchise?
An analysis by Ryan Brewer, an associate professor of finance at Indiana University Columbus, Brewer evaluated a number of financial metrics, including revenues, drivers of cash flow and operational sustainability projections, to come up with valuations for 131 FBS programs. Reigning national champions Ohio State lead the way with a valuation of $1.96 billion.
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Q: What inspired you to evaluate the valuations of college football programs?
A: I’ve always been interested in the intersection of sports and finance. This analysis was born out of curiosity about what it would mean to treat college football programs like professional franchises.The idea was to apply customary financial valuation methods to these programs to see what they might be worth in a hypothetical market.
Q: How did you determine the valuations for these programs?
A: I used a series of financial metrics, including revenues, drivers of health and potential market value.
Q: Which program stood out as the most valuable, and why?
A: Ohio State emerged as the most valuable program with a $1.96 billion valuation.Their dominance is driven by strong revenues and consistent performance on the field. They’ve built a brand that attracts significant financial support, making them the clear leader in this analysis.
Q: What role do conferences play in these valuations?
A: Conferences like the SEC and the Big Ten dominate the top of the list, with eight of the nine programs valued at $1 billion or more belonging to these conferences. This reflects the financial power and media deals that these conferences command. Independent programs like Notre Dame also perform well due to their strong brand and self-sufficiency.
Q: Were there any surprises in your findings?
A: One captivating takeaway was the valuation of SMU. Despite their recent success, including an 11-3 season and a College Football Playoff berth, they ranked No. 67 with a $107 million valuation. This shows that consistent performance and brand-building take time to translate into significant financial value.
Q: What does this analysis tell us about the financial landscape of college football?
A: It highlights the growing commercialization of college football. Programs are increasingly being viewed as financial entities,with valuations that rival professional franchises. This trend is likely to continue as the sport evolves, with revenues and financial sustainability becoming even more critical.
Q: What inspired you to evaluate the valuations of college football programs?
A: I’ve always been interested in the intersection of sports and finance. This analysis was born out of curiosity about what it would mean to treat college football programs like professional franchises. The idea was to apply traditional financial valuation methods to these programs to see what they might be worth in a hypothetical market.
Q: How did you determine the valuations for these programs?
A: I used a series of financial metrics, including revenues, drivers of cash flow, and operational sustainability projections.By analyzing these factors, I was able to create valuations for 131 FBS programs that reflect their financial health and potential market value.
Q: Which program stood out as the most valuable, and why?
A: Ohio State emerged as the most valuable program with a $1.96 billion valuation. Their dominance is driven by strong revenues and consistent performance on the field.They’ve built a brand that attracts significant financial support, making them the clear leader in this analysis.
Q: what role do conferences play in these valuations?
A: Conferences like the SEC and the Big Ten dominate the top of the list, with eight of the nine programs valued at $1 billion or more belonging to these conferences. This reflects the financial power and media deals that these conferences command. Independent programs like Notre Dame also perform well due to their strong brand and self-sufficiency.
Q: Were there any surprises in your findings?
A: One interesting takeaway was the valuation of SMU. Despite their recent success, including an 11-3 season and a College Football Playoff berth, they ranked No.67 with a $107 million valuation. This shows that consistent performance and brand-building take time to translate into significant financial value.
Q: What does this analysis tell us about the financial landscape of college football?
A: It highlights the growing commercialization of college football.programs are increasingly being viewed as financial entities, with valuations that rival professional franchises. This trend is likely to continue as the sport evolves, with revenues and financial sustainability becoming even more critical.
the analysis reveals that top programs like Ohio State and Texas dominate the college football landscape in