TECHNOLOGY – “HELLO! USA” will cease to be a print magazine and will focus on digital

The magazine “HELLO! USA” announced Thursday that it will end its print edition immediately to focus on the digital field and start offering new products such as a YouTube channel and podcasts.

“It is an exciting time for HELLO! USA as we continue building our brand, producing top-notch content for our loyal circle of readers and evolving into new media,” Sylvia Banderas Coffinet, editor and executive director of Marca e Ingresos explained in a statement. of the publication.

The American edition of the popular magazine of the heart founded in Spain in 1944 was released in 2016, focused mainly on the Latino population.

“2020 is equally exciting because it marks the year with a clear Latinx influence, as a growing electoral force and one of the main engines of economic growth in the country,” Banderas Coffinet added.

The company said it will continue to produce editorial content in both English and Spanish and announced that it plans to expand its platforms with a YouTube channel and podcasts throughout this year.

In addition, he said that the plan is that, as resources increase, new staff will be hired for the digital, e-commerce, video and social areas.

According to HELLO! USA, HOLA.com sites have a reach of almost 2.5 million visitors and their social media channels have 3.4 million followers.

The company underscores its commitment to Latinas and the strength of the US Hispanic market.

“Inclusiveness, an accurate representation of Latinas in the media, and the creation of a deeper connection with the Latino public requires the creation of spaces like HELLO! USA in which genuine conversations arise within one’s own culture,” said Alex Traverzo, director of marketing for the company.

In total, the Spanish group ¡HELLO! It publishes 29 international editions in 10 languages ​​and, according to its data, has 20 million readers worldwide.

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