hollywood โStudio Bets on Legally-Sourced AI โขto Quell โฃIndustry Fears
LOS ANGELES,โ CA โข – As anxieties surrounding artificial โคintelligence gripโข hollywood, one studio is positioningโ itself as a potential solution to the escalatingโค copyright concerns. โฃAsteria, an artist-ledโฃ generative-AI film studio founded by Bryn Mooser, is rolling out Marey, a โnew AI model built exclusively on legally licensed material, in a bid to offer filmmakers a safe and ethical pathway to โคutilizing the technology.
Mooser argues that AI’s potential inโข Hollywood remains untapped until theโค critical issue of intellectual property rights is resolved. “Basically, AI is a deadโ end in Hollywood until you solve the copyright issue,” he stated. Asteria partnered โขwith tech start-up Moonvalley โto develop Marey, named after cinematography โฃpioneer โรtienne-Jules Marey, which โขbecame available via direct subscription in July and is also being integrated into Adobe’s Firefly โคand Premiere Pro. This move comes amidst growing unease โคwithin the industry โฃfueled by incidents like the controversyโ surrounding AI “actor” tilly Norwood and the โฃunauthorized use of likenesses โof โactors like Robin Williams and Bryan Cranston โฃin AI-generated videos.
The recent emergence of OpenAI’s Sora 2, capable of generating video clipsโฃ featuring actors โwho opt-in, has further heightened concerns. Zelda โคWilliams publicly โpleaded forโข an end to AI-generated videos of her late father,โ Robin Williams, while Bryan Cranston, alongside SAG-AFTRA and OpenAI, released a statement expressing deep concern over the potential misuse โคof โคperformers’ โฃwork โคand identities. openai has as pledged to strengthenโข safeguards, but โขthe underlying fear of unauthorized exploitation persists.โฃ Mooser’s approachโฃ with Marey aims to circumvent these issues by prioritizing legal compliance from the outset, offeringโฃ a possibly viable path forward for โAI integration in filmmaking.