VividQ Achieves $1M Revenue, โTargets $330B Display โคMarket with Novel Holographic Technology
LONDON – VividQ, a holographic display โคcompany, has surpassedโฃ $1 million โคin annual revenue in 2024 andโค is poised to disrupt โthe โdisplay industry with its uniqueโค approachโค to 3D holographic โคvisuals, according to co-founder and CEO darran Milne. โThe company has securedโ development projects with multiple big tech customers and recently expanded its commercialโข operations โwith new offices โขin โTokyo andโ California.
VividQ differentiates โitself by leveraging existing, mass-produced components and employing advanced mathematicalโ algorithms to achieve holographicโ displays, rather thanโข attempting to create entirely new hardware. “Theโค other companies working on holographic display are all trying to invent new โขdisplay hardware โขfrom the silicon up,”โฃ Milne explained.”Thisโ is a long, perilous and hugely capital-intensive journey. By contrast,โค our approach is to use existing, mass-produced components and solve the problems at the math/algorithmic level. Weโค make ordinary components do unusualโ things with clever math rather thanโ brute-force it โคwith new and riskyโข display hardware.”
The companyS core โtechnologies include advancements in computational powerโ for content conversion to 3D holograms, a novel 3D Augmented โReality Waveguide capable of โขdisplayingโ true 3D images in lightweight AR glasses, and a system for projecting floating holograms into mid-air without headwear – envisioned as the โfoundation for futureโฃ room-scale holographic environments.
To date, VividQ has raised approximately $29โ million from investors in โtheโค U.K., Japan, and the U.S. While the company ultimately aims to capture a important portion of the $330 billion display market, its initial focus is on the AR/VR ($9 billion) and โขautomotive โคHead-Up Display (HUD) ($7 billion) sectors.
“We โwantโ holographic display to be the standard technologyโ across all devices -โ and,of course,for VividQ to supply the hardware โand software underlying itโ all,” Milne stated. “we want to create a world were weโ have intuitive, 3D interfaces and are not locked for hours into โa small screen โคin ourโ hands or a desk.”