Thapanee Kiatphaibool, Governor of TAT, outlined plans for the remainder of 2025 and into 2026. The 3.96 billion baht budget, approved on June 24, will fund seven projects.
These include the “Thailand Summer Blast – China & Overseas Market Stimulus Plan,” with a 750 million baht budget running until July 2026.
This plan includes subsidising charter flights at 350,000 baht per flight for at least 1,000 flights from 15 secondary Chinese cities and other potential markets, directing them to key Thai destinations like Bangkok, Phuket, and Chiang Mai.
Joint promotional activities with commercial airlines are also planned, involving at least five airlines. Additionally, initiatives to stimulate the MICE sector and summer camps are in the pipeline, aiming to attract at least 10 partners.
TAT projects that the “Thailand Summer Blast” programme alone will generate 33.518 billion baht in tourism revenue from at least 790,000 international visitors.
A significant project is the “Trusted Thailand” image-building campaign, with a 300 million baht budget until September 2026.
This will involve promoting Thailand through global and regional campaigns featuring prominent figures like celebrities and influencers, emphasising Thailand as a safe destination. Content creation, including films, series, and music videos showcasing Thailand, will also be a key component.
TAT is also developing the “Thailand Safe Travel Stamp” to enhance safety standards across the tourism industry and promote accredited operators, aiming for extensive offline and online media reach.
Furthermore, a 120 million baht publicity campaign for 2025, running until September, will target international markets by promoting ultra-luxury tourism to high-spending visitors, aiming for 500 million impressions through global influencers and Key Opinion Leaders (KOLs).
Domestically, the focus is on promoting attractive cities and weekday travel, with a 20 million baht budget and a target of 100 million impressions.
Finally, the “Marketing Thai Tourism through Online Travel Agent (OTA) Platforms” project, with an 800 million baht budget, will offer discount codes (up to 17.5%, max 1,500 baht per code, 533,333 codes) through OTAs for international and Chinese tourists.
This is expected to generate 7.2 billion baht in direct sales from at least 950,000 international tourist arrivals between June and December 2025.