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Executives from major brands and marketing professionals have directly contacted the CEO of X to ask her to resign.

Calls for resignation

Linda Yaccarino, CEO of a report published Monday by Axios.

Lou Paskalis, founder and CEO of marketing consultancy AJL Advisory and former head of global media at Bank of America, confirmed he contacted Ms. Yaccarino directly to ask her to leave X Corp.

Mr. Paskalis told Axios: “The problem is no longer about moderation or content contiguity. This is simply because the owner is not someone marketers can do business with. »

Response from Linda Yaccarino

Forbes reports that more high-profile advertisers have contacted the X CEO, expressing concerns about her willingness to compromise her reputation to protect Musk and the company. Some executives have suggested that Ms. Yaccarino make a statement by resigning from her post.

However, at this stage there are no signs that Ms Yaccarino is considering resigning. She reiterated her support for the social media platform, saying “what we do at X is important and deserves everyone’s attention”, and that they are “unwavering in [leur] mission ».

Memo to employees and reaction to the situation

On Sunday evening, Yaccarino sent a memo to all employees, emphasizing that the work being done on the social media platform is “meaningful.” She said “no other platform” works as intensely as X to “protect freedom of expression.” She also mentioned that the data will reveal the truth about the current situation.

Mr. Yaccarino, who joined X this year after running NBCUniversal’s advertising business for more than a decade, faced the suspension of advertising by the platform’s major advertisers. They made the decision after Elon Musk attracted backlash for his endorsement of a post glorifying a deeply rooted anti-Semitic conspiracy theory, calling the statement “actual truth.”

Reaction from major advertisers

Companies including Disney, Warner Bros, Paramount, Sony, Lionsgate, Apple and IBM have suspended advertising on the platform in protest. This situation prompted a statement from Mr. Musk condemning the platform’s main source of income.

Pressure from brand executives and marketing executives on Linda Yaccarino to resign appears to be intensifying. The X CEO and her team face a tumultuous time as they seek to navigate the crisis and restore advertiser and user confidence.

A recent speech by Musk shed a harsh light on the connection between the biggest advertisers and censorship of free speech. Musk, while touting X’s paid service that would block ads from appearing in the user’s timeline, said that “many of the biggest advertisers are the biggest oppressors of your right to free speech.” . A strong statement that raises questions about the role of advertisers in online censorship.

A “Thermonuclear Trial” Against Media Matters For America

Additionally, Musk threatened to launch a “thermonuclear lawsuit” against Media Matters For America. The threat follows the release of a report by the media watchdog, accusing X of placing advertisements for brands alongside pro-Hitler and white nationalist accounts. A controversy which raises concerns about the responsibility of X in the placement of its advertisements.

Full Memo from X: Protecting Freedom of Expression

X’s full memo highlights the company’s commitment to protecting free speech. The X team expresses a strong commitment to creating a platform for all, emphasizing that X works hard to protect freedom of expression. The memo also addresses criticism and temporary suspensions of investments by some advertisers, emphasizing the importance of combating anti-Semitism and discrimination. The memo also encourages reading and listening to all comments, while emphasizing the importance of remaining true to the mission of protecting free speech.

It’s clear that X takes its role in promoting free speech seriously, while facing criticism and controversy related to the placement of online advertisements. This situation raises questions about the responsibility of big companies regarding free speech and online censorship.