Globo‘s Festive Vignettes Marred by Sponsorship Controversy
Globo’s annual end-of-year vignettes, traditionally a symbol of celebration and unity, have been plagued by internal conflict this year. While production began a few weeks ago with a fast-paced schedule and important social media buzz, the project hit a snag when it became known that Globo aimed to generate up to R$10 million through brand sponsorships integrated into the vignettes.
this revelation sparked discontent among cast members, notably veteran personalities. Eleven invited celebrities refused to participate, citing reports detailing the new sponsorship model and making it clear they would not contribute their image without compensation. Globo, hoping to leverage the prestige of thes well-known faces, quickly worked to mitigate potential delays to the filming schedule.
Sources reveal that some presenters will feature in individual segments sponsored by specific brands – Ana Maria Braga is expected to appear with a food company, and Luciano huck will be linked to a financial institution. This move underscores Globo’s evolving commercial strategy but has also amplified concerns about talent not receiving direct payment for their participation.
Despite the initial scramble to find replacements,Globo successfully completed the recordings on time. However, those brought in as late additions should be aware they may have been recruited to fill the spots left vacant by those who protested the lack of compensation. The situation highlights a growing tension between Globo’s commercial ambitions and the expectations of its on-screen talent.
