Elliott Hill, who spent 32 years at the sportswear giant, will become the new CEO on October 14, replacing John Donahoe. Nike announced this personnel decision on September 19.
Hill faces the challenging task of reviving a once-dominant brand that is losing market share to smaller, more nimble rivals such as Deckers’ Hoka and the Roger Federer-backed On . This competition has become more important recently and is a challenge for Nike.
The upcoming quarterly results will be crucial in assessing how well Nike has responded to these challenges and what strategies will be pursued under the new leadership of Elliott Hill (Source: Reuters). (09/30/2024/ac/a/n)
2024-09-30 14:04:06
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