Snapchat Celebrates Friendship Day with Free Streak Restore for Indian Users
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snapchat is rolling out a special Friendship Day offer exclusively for its Indian users,providing a free ‘Streak Restore’ opportunity for the first time globally. This limited-time feature allows users to revive up to five lost snap Streaks without any charge.
The initiative runs from July 30 to August 3 and is part of a larger campaign featuring popular Indian actor Rashmika Mandanna. Mandanna, known for her strong fan connections and digital presence, is collaborating with Snapchat to highlight the offer and her lifestyle brand, ‘Dear Diary’.
Understanding Snap Streaks
Snap Streaks are a core feature of the Snapchat platform, visually representing the frequency of dialogue between two users.A longer streak signifies a more consistent connection, making the ability to restore them especially valuable for users who have accidentally lost them.
This promotion offers a chance to recover these digital symbols of friendship without needing to use Snapchat’s standard in-app purchase option for Streak Restores. It’s a direct response to user engagement and the importance of maintaining these connections.
Partnership and Platform Beliefs
“Friendship is the foundational principle of Snapchat,” stated Saket Jha Saurabh, Director – Content and AR Partnerships at Snap Inc India. He highlighted the platform’s role in connecting close friends and family.
Saurabh explained the choice of Rashmika Mandanna as a partner,noting that she embodies the spirit of authentic connection. The collaboration aims to deepen community bonds through this exclusive opportunity.