Sports Sponsorship & Performance Updates – A Roundup
Wigan Warriors Expand Partnership with KHD Brokk Hire
Wigan Warriors have announced an extended partnership with KHD Brokk hire, continuing a relationship that began with match sponsorships in 2023. For the 2024 campaign and extending through the 2026 season, KHD Brokk Hire will be a kit partner for multiple Wigan Warriors teams. The company’s branding will feature on the collar of the men’s frist team shirt and prominently on the front of the women’s first team shirt. Additionally, the KHD Brokk Hire logo will appear on the left breast of the wheelchair first team kit, and for the first time, on the kits of the LDSL (Learning Disability super League) and PDRL (Physical disability Rugby League) teams.
Rebecca Webb, head of Partnerships at Wigan Warriors, highlighted the alignment of values between the club and KHD Brokk Hire, noting the sponsor’s support across all levels of the club’s teams and community foundation.
Bolton Wanderers Secure Youth development Partnership with Morris Homes
Bolton Wanderers have entered into a three-year partnership with housebuilder Morris Homes, focusing on the club’s youth development program. The agreement, running from the 2025/26 season through the 2027/28 season, designates Morris Homes as the official academy front of shirt sponsor.The Morris Homes logo will be displayed on the kits worn by academy players.
Beyond shirt sponsorship, Morris Homes will benefit from a package of marketing rights including LED advertising and corporate hospitality opportunities. The partnership will also incorporate community engagement initiatives featuring appearances by academy players.
Carl Sanderson,Head of Commercial at Bolton Wanderers,emphasized the synergy between the two organizations,stating that Morris Homes’ commitment too building for the future mirrors the academy’s focus on developing young players.
IRONMAN Reports Meaningful Reduction in illegal Drafting
IRONMAN has released data demonstrating a substantial decrease in illegal drafting during the 2025 season. Utilizing the RaceRanger electronic drafting detection system, the institution recorded a more than 25% reduction in average illegal drafting time for both male and female athletes compared to the previous year.Female athletes showed a 28.8% decrease, while male athletes experienced a 25.5% reduction.
Based on these results, IRONMAN plans to expand the use of RaceRanger to over 40 professional events in 2026, including all 16 races within the 2026 Experience Oman IRONMAN Pro Series. The organization will also provide over 600 personalized reports to professional athletes to support improved racing practices and will establish ‘drafting profiles’ for each athlete to aid officials in enforcement.
Scott DeRue, Chief Executive Officer of The IRONMAN Group, expressed encouragement regarding athlete commitment to fair racing and acknowledged the collaborative partnership with RaceRanger.