Foldable Phone Market Gains Traction as Samsung Prioritizes consumer Feedback
Jakarta, Indonesia – The foldable cellphone market is experiencing important growth, with shipments increasing 45 percent year-on-year in the first quarter of 2025, according to a recent report by Counterpoint.This expansion is largely driven by increased adoption in China and the United States, while competition intensifies among key players including Samsung, Vivo, Huawei, Oppo, Honor, and Tecno, especially in markets like Indonesia.
The rising popularity of foldable devices signals a shift in consumer preferences toward innovative form factors and enhanced productivity. Samsung, a leading force in the foldable market, is responding directly to user demands as it develops future iterations of its Fold and Flip series. This focus on consumer-driven development is expected to shape the future trajectory of the foldable phone segment, potentially unlocking broader mainstream appeal.
Ilham, a Samsung representative, emphasized the company’s commitment to prioritizing consumer input. “Consumer voices are the absolute reference,” he stated, explaining that current fold products are viewed as tools to boost productivity. Samsung is actively incorporating feedback into its design process, addressing requests for thinner devices with extended battery life and camera capabilities comparable to its flagship S-series phones.
“We saw that this year’s Fold 7 and also this year’s Flip 7, the improvements we brought answered what they needed in previous devices,” Ilham said. “from the start, I hope the devices are thinner… Then the camera must also be at least the same resolution as the S-series. So we will answer the aspects that users ultimately hope for with improvements in the next generation.”
While the foldable market currently represents a smaller overall share of the cellphone industry, its continued growth suggests a promising future. The competitive landscape, with multiple brands vying for market share, is highly likely to benefit consumers through increased innovation and more accessible pricing.
