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Snapchat Revenue Up 9%, Driven by AI Ads

by Rachel Kim – Technology Editor
written by Rachel Kim – Technology Editor

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Los Angeles, CA – July 26, 2025 – Snap Inc. reported second-quarter 2025 revenue of $1.345 billion, a 9% increase year-over-year from $1.237 billion, but together announced a net loss of $263 million, widening from teh $249 million loss reported in Q2 2024. The results, released after market close today, signal a slowdown in growth amidst intensifying competition.

This marks the slowest revenue growth rate for Snap in over a year, directly attributable to increased competition, particularly from Meta’s Instagram reels and TikTok. Snapchat currently holds an estimated 38% market share among 13-34 year olds in the US, down from 42% in Q2 2024, according to data from eMarketer.

Advertising revenue continued to be the primary driver of income, with significant contributions from small and medium-sized businesses (SMBs). The subscription service, Snapchat+, launched in August 2022, remains a key component of Snap’s diversification strategy, currently boasting over 7 million subscribers globally as of June 30, 2025, a 20% increase from the previous quarter.

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Snapchat Revenue Up 9%, Driven by AI Ads

The company highlighted a 39% increase in advertisement volume driven by the implementation of AI-powered ad solutions. Specifically, Snap’s AI-driven ad targeting saw a 15% betterment in click-through rates compared to traditional methods. Sponsored Snaps, a key advertising format, demonstrated a 22% campaign outperformance rate, exceeding internal expectations. Snap’s advertising sales team, led by VP of sales, luke Lindemann, focused on securing partnerships with brands in the fashion, beauty, and consumer packaged goods sectors.

Snap reported a considerable improvement in operating cash flow, reaching $88 million, a significant turnaround from the negative cash flow experienced in Q2 2024. Free cash flow also rose considerably to $24 million, compared to a $73 million loss in the prior year. This improvement is partially attributed to stricter cost controls implemented in Q1 2025,resulting in a 12% reduction in operating expenses.

CEO Evan Spiegel,speaking on the earnings call,reiterated Snap’s commitment to long-term investments in augmented reality (AR),artificial intelligence (AI),and creator tools. The Snap Star program,offering financial incentives and resources to top content creators,has attracted over 50,000 participants since its launch in january 2025. Expanded analytics dashboards, providing creators with detailed insights into audience engagement, were also rolled out to all users.

“Our global community continued to grow in Q2, reaching 932 million monthly active users, with a particularly strong increase in users aged 25-34,” Spiegel stated. “We are focused on delivering value to both our users and advertisers, and we believe our investments in AI and AR will drive enduring growth in the years to come.” The majority of new user growth originated from India and Brazil,representing a 15% and 12% increase respectively.

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World

America’s Cup: Luna Rossa – Italy’s Six-Time Challenger

by Lucas Fernandez – World Editor
written by Lucas Fernandez – World Editor

luna Rossa Challenge’s Historic 1997 America’s Cup Run Revisited

A remarkable debut for the Italian Luna Rossa Challenge in the 1997 America’s Cup saw the team unexpectedly advance to the Finals, where they engaged in intense match racing against paul Cayard’s AmericaOne. The competition, held in Fremantle, Australia, is remembered for its aggressive tactics and close encounters.

The Luna Rossa campaign, backed by Italian businessman Patrizio Bertelli, marked a turning point for Italy’s involvement in the america’s Cup. Prior to the challenge, Bertelli, a 50-year-old Tuscan native, boldly predicted victory, a statement that initially raised eyebrows within the sailing community. The team was led by Francesco de Angelis as skipper,and featured a crew comprised of some of Italy’s most talented sailors.

The Finals against Cayard’s AmericaOne were particularly memorable. One downwind race stands out in Cayard’s recollection as exceptionally combative, showcasing the intensity of the rivalry. Luna Rossa’s performance defied expectations, establishing Italy as a serious contender in the America’s Cup arena. the team’s success ignited a passion for sailing in Italy and laid the foundation for future challenges.

For further details on the Luna Rossa story, click here.An archive story from Italian publication Vela, including images from the beginning of the luna Rossa era and Bertelli’s initial pronouncements, can be found here.

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Business

Latam Airlines Profits Surge 66% in Q2 2025 | Latin America

by Priya Shah – Business Editor
written by Priya Shah – Business Editor

Latam Soars with 66% Profit Surge in Q2 2025, Reaching $242 Million

Santiago, Chile – Latam Airlines, latin America’s largest carrier, announced a robust second quarter for 2025, reporting a net profit of $242 million. This figure represents a significant 66% increase compared to the same period in the previous year, underscoring the airline’s strong operational and financial performance amidst a dynamic economic landscape.

The impressive profit growth is attributed to a 7.6% rise in passenger volume, with Latam transporting 20.6 million passengers during the quarter.”Our results for the second quarter clearly demonstrate the operational and financial strength of the group, and also its ability to develop in a volatile and uncertain macroeconomic habitat,” stated Ricardo Bottas, Latam Airlines Group’s Financial Director. He further emphasized the company’s commitment to a disciplined growth strategy, with continuous investment in product and service enhancements aimed at elevating the customer experience across its network.

Revenue Climbs to $3.28 Billion

Latam’s total revenue for the second quarter of 2025 reached $3.279 billion, an 8.2% increase year-over-year.Passenger revenue contributed significantly to this growth, rising by 8.5% to $2.824 billion. The airline’s cargo operations also experienced a strong performance, generating $419 million, a 10.2% increase from the second quarter of 2024.The company, formed in 2012 through the merger of Chile’s Lan and Brazil’s Tam, achieved an adjusted operational margin of 12.9%, marking its best-ever second-quarter performance. This strong quarterly showing brings Latam’s accumulated net profit for the first half of 2025 to nearly $597 million.

Strategic Financial Maneuvers bolster Performance

Latam’s financial resurgence is further highlighted by its successful exit from Chapter 11 bankruptcy protection in late 2022, a process initiated in May 2020 due to the severe impact of the COVID-19 pandemic on the aviation industry.The airline’s return to the New York Stock Exchange last year was a pivotal moment, enabling the refinancing of a considerable portion of its non-fleet debt. This strategic move significantly reduced interest expenses, strengthened its balance sheet, and improved cash flow generation.

Adding to its financial achievements, Latam secured its first “sustainability-linked credit” in December, a $300 million facility that positioned it as the sole South American airline to undertake such a financial operation at that time.These strategic financial decisions have played a crucial role in the company’s current robust performance and its ability to navigate economic uncertainties.

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Sport

UFC Abu Dhabi results: Matches to make for ‘Whittaker vs. de Ridder’ main card winners

by Alex Carter - Sports Editor
written by Alex Carter - Sports Editor
UFC Abu Dhabi results: Matches to make for ‘Whittaker vs. de Ridder’ main card winners
Photo by Chris Unger/Zuffa LLC

Bogdan Guskov Secures Fourth Consecutive Victory

Potential Next Opponent: dominick Reyes

Bogdan Guskov has extended his winning streak to four fights,achieving his fourth victory within the UFC against Nikita krylov. This latest win brings his professional UFC record to 4-1.Following this significant win,Guskov may be on the cusp of a Top 10 ranking. A potential next matchup for Guskov could be against Dominick Reyes, who is also on a three-fight win streak. Reyes has experienced a career resurgence, winning three consecutive bouts after a previous four-fight losing streak. The victor of a potential Guskov vs. Reyes bout could position themselves strongly for a Top 5 ranking.

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Sport

Juventus vs Roma: Match Result & Odds

by Alex Carter - Sports Editor
written by Alex Carter - Sports Editor

Roma (bodyaoo) secured a 1-0 victory over Juventus (Nightxx) in an Esoccer Battle match that concluded after 8 minutes of play. The decisive goal was scored by roma, while Juventus failed to find the back of the net. The match saw Juventus receive one yellow card, while Roma remained disciplined with no bookings. Despite the limited playing time, Juventus managed one corner kick, whereas Roma had none. the game’s statistics for attacks, perilous attacks, shots on target, off-target shots, and total shots were not recorded or were zero for both teams.

This Esoccer Battle encounter, part of an 8-minute play league, saw Roma emerge victorious with a narrow 1-0 scoreline against Juventus. The win marks a positive result for roma in this simulated fixture. The match data indicates a low-scoring affair, with the single goal proving to be the difference. While Juventus had a slight edge in corner kicks, they were unable to convert this into a goal.The limited duration of the match, concluding at the 8-minute mark, likely influenced the overall statistical output.

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