Prince Al Waleed Bin Talal has increased his investment in Snapchat parent company Snap Inc., acquiring an additional stake that brings his total ownership to 2.8%, a transaction valued at USD 133.5 million. The move, disclosed on September 24, 2025, signals continued confidence in Snap’s long-term potential despite recent market volatility.
Kingdom Holding Company (KHC), the investment firm controlled by the Saudi Prince, initially invested in Snap Inc. in 2017. This latest infusion of capital, executed through KHC’s subsidiary, represents a significant vote of confidence in Snap’s evolving strategy, particularly its focus on augmented reality and its appeal to a younger demographic. the increased stake positions Al Waleed Bin Talal as one of Snap’s largest shareholders, potentially influencing the company’s direction as it navigates a competitive social media landscape.
The transaction involved the purchase of 46.3 million shares of Snap Inc. at a price of USD 2.88 per share, according to a filing with the U.S. Securities and Exchange Commission. KHC now holds a total of 88.6 million shares in Snap Inc. This investment underscores Al Waleed Bin Talal’s broader portfolio, which includes holdings in technology giants like Apple and Twitter (now X).