From business intelligence to marketing intelligence In order to ultimately contact customers in a targeted manner, cross-channel marketing is used. Companies try to reach consumers through multiple touchpoints along their entire customer journey. Social networks, email targeting, websites or smartphone apps are just a few examples of these so-called points of contact that allow companies … Read more
© momius – Fotolia – Many companies want to be more data-driven and want to invest in their cloud strategy. These trends accelerated in 2020, as did the use of collaboration tools to enable remote working. This is not only related to the Covid-19 pandemic. These shifts started before that and will continue after the … Read more
Attention, music lovers of the old school, melancholic of other times in which the records were heard from end to end while absorbing information from the booklet o Inside CD booklet: better put your wonder to the test because music industry news can be disconcerting. Recently, the three largest record companies in the world (Warner … Read more
TELEMUNDO 47 AND NBC 4 NEW YORK’S COMPETITIVE GRANT PROGRAM “INNOVATION PROJECT” OPENS IN 2021 WITH MORE FUNDS FORT LEE, NJ – (Jan 8, 2021) – Telemundo 47 / WNJU, NBC 4 New York / WNBC and Comcast NBCUniversal Foundation will introduce their competitive grant program, Project Innovation for the fourth consecutive year when grant … Read more
Once saturation with the series’ marathons and movie run set in, music became the favorite haven and company of inmates and essential workers. Platforms such as Spotify and measurement companies such as Nielsen revealed that many combined their self-created playlists with the enjoyment of entire albums – as was done before – some of them … Read more
It is estimated that around 13,000 students from official schools in Colombia dropped out in 2020 due to difficulties in accessing virtual classes, a situation derived from the restrictions established in the prevention of Covid-19. The news of the vaccination plan in Colombia and the program that the government has established comes as a hope … Read more
Theses classified according to the probability of occurrence © iXimus @Pixabay – Positive outlook – thesis No. 1: Gigantic Russian aid package As the whole world looks at the stalled negotiations between Democrats and Republicans over the US aid package, Russia is creating facts. Russia is benefiting from its low national debt, which at the … Read more
Which horse does the race? The internationally coveted speaker, David Glades, who is known as a blockchain visionary, supports as a mentor with his expertise and foresight in the field of crypto and blockchain technologies everyone who would like to use this topic for themselves to build wealth. In addition, he is also available as … Read more
Andrew Shaw, Coya Founder and CEO ” data-image-headline=” Andrew Shaw, Coya Founder and CEO ” data-image-copyright=”© Norman Posselt “> Andrew Shaw, Coya founder and CEO © Norman Posselt – Which target groups are your offers aimed at in particular? Andrew Shaw: We have two target groups in particular: On the one hand, the so-called Urban … Read more
Win customers through funnel marketing Of course, you want to bring your knowledge, which you have digitized in refined form, to the people. A marketing strategy that has worked for me and for many other entrepreneurs is funnel marketing. By making an unobtrusive post in social media or online communities, you first draw attention to … Read more