Milk Tea Co-Branded Packaging Fuels Secondary Market, Raises Concerns of Industry chaos
Theโข surge in โpopularityโ of limited-edition co-branded milk tea packaging – including bags and cup sleeves – has spawned aโ thriving secondary market, with consumers reselling โคmaterials โขonline despite reportedโฃ shortages atโค retail locations. The packaging, frequently enough โfeaturing sought-after intellectual โขproperty (IP), isโฃ not only collectible but also repurposedโค by consumers into handmade crafts, including handbook materials, decorative art, and functional paper โboxes, fueling โฃa trendโ widely documented on social media.
Consumers have voicedโข concerns over the availability of these items,noting frequent sell-outs quickly followed by abundant listingsโฃ on second-hand platforms. “Every โtime I want to buy co-branded peripherals, I rush to buy them quickly, and โit doesn’t take long to show that they are sold out, but โwhenโค I turn around, I see a large number ofโ the same model forโ sale on the second-hand platform,” one consumer โขreported.
Industry โobservers attribute โคthe demand to the combination of attractive designs, popular IP collaborations, and the perceived value of limited-edition items, appealing โขto young consumers’ desire for individuality and โฃsocial recognition. The trend hasโฃ evolved beyond practical use, becoming a “trendy symbol” and driving โa market for both resale and creative change.โข
However, experts caution โคagainst potential issues, including unauthorized sales by store employees, counterfeiting, and infringement. theyโ emphasize the need for brandsโค to maintain market integrityโข throughโ high-quality collaborations and compliant operations to ensure the sustainability of thisโข consumer trend.
Source: Huasheng Online.