DDB Latina Puerto Rico Dominates Cannes Lions 2025 with Historic Win
Cannes, France – DDB Latina Puerto Rico has achieved a landmark victory at the Cannes Lions International Festival of Creativity 2025, securing a Grand Prix and a total of seven awards [[2]]. The agency’s success places Puerto Rico firmly on the global advertising stage, showcasing the power of culturally authentic storytelling.
With 23 shortlists and awards including a Gold, two Silver, and three Bronze Lions, DDB Latina Puerto Rico triumphed against fierce competition from agencies worldwide – a field of over 27,000 entries [[2]]. The winning campaigns, developed for two Puerto Rican brands, Light Medal and Entertainment (focused on Bad Bunny), resonated deeply with audiences.
Key Campaigns:
“Found in Translation” (Light Medal): This campaign cleverly transformed typical Puerto Rican Spanish phrases, literally translated into English, into a creative movement. Ads invited audiences in the Puerto Rican diaspora within the US to share their own sayings on an interactive website, celebrating their identity through humor and nostalgia.
“Tracking Bad Bunny” (Entertainment): Details on this campaign were not fully provided in the source material,but contributed to the agency’s overall success.
“These awards not only celebrate brilliant ideas. They celebrate who we are, where we come from and what we can achieve when we tell our stories with truth and heart,” stated Edgardo Rivera, CEO of Latin DDB. He emphasized the emotional connection and cultural authenticity of the campaigns as key drivers of their success, noting that only a tiny fraction of entries achieve this level of recognition – 0.07% for a Grand Prix [[2]].
Further Cannes Lions 2025 Grand Prix Winners:
While DDB Latina Puerto Rico’s win is a standout, other campaigns were also recognized at the festival. Campaign Asia-Pacific is tracking all Grand Prix winners [[3]], and The Drum is providing a live round-up of all Grand Prix-winning ads [[1]]. Notably, Chile also saw success in the Pharma category with campaigns focused on social impact and creative execution in public health and wellness [[2]].