Data Depletion Not the Fault of Network Operators, Nigerian regulator Finds – But Here’s How You Can Take Control
Lagos, Nigeria – For years, Nigerian mobile subscribers have voiced a common frustration: data disappearing faster than they can use it. But a new report commissioned by the nigerian Communications Commission (NCC) suggests the blame doesn’t lie with mobile network operators (mnos). Instead, the regulator points to a complex interplay of factors, including smartphone settings, app behavior, and even the technology itself.
Dr. Aminu Maida, CEO of the NCC, clarified the findings during a recent press briefing in Lagos. The research, prompted by persistent complaints, indicates that accelerated data usage is frequently enough a result of how consumers use their devices, not necessarily a purposeful action by the networks.
“We’ve heard the concerns loud and clear,” Dr. Maida stated. ”This examination wasn’t about absolving anyone, but about understanding the root causes of data depletion so we can empower subscribers with the knowledge to manage their usage effectively.”
The findings come as welcome news to some, but also highlight a need for greater consumer awareness. Sina Bilesanmi, president of the Association of Telephone, Cable TV, and internet Subscribers of Nigeria (ATCIS), emphasized the importance of collaboration.
“We’re inundated with complaints from our members,” Bilesanmi said. “The NCC needs to invest in public education campaigns – radio broadcasts, SMS alerts – to get this message to consumers. Many are unknowingly engaging in behaviors that quickly drain their data.”
So, what’s actually eating your data?
The NCC’s Director of Consumer Affairs, Freda Bruce-Bunnet, provided a extensive list of actionable steps subscribers can take to curb data depletion. It’s a surprisingly long list, demonstrating just how many hidden data drains exist on modern smartphones. Here’s a breakdown, categorized for clarity:
1. Tame Your Apps:
Autoplay is the Enemy: Disable autoplay on data-hungry platforms like Instagram, TikTok, Reddit, Facebook, and X (formerly Twitter). Videos and images loading automatically in the background are major culprits.
Lightweight Alternatives: Opt for “Lite” versions of popular apps – Facebook Lite,YouTube Go,Opera Mini - which are designed to consume less data.
Limit Background Data: Restrict apps from using data in the background when you’re not actively using them. (Settings > Mobile Data/Cellular > background App Refresh – the exact path varies by phone).
Ad Blockers: Annoying ads aren’t just irritating; they consume data. Install a reputable third-party ad blocker.
delete Unused Apps: Regularly review your apps and delete those you no longer use. Even idle apps can consume data for updates and notifications.
2. Master Your Settings:
Data Saving Mode: Activate data saving mode on your Android or iPhone (Settings > Mobile Service/Cellular > data Mode).
WiFi First: Whenever possible, connect to WiFi for backups (iCloud, Android, iOS, WhatsApp) and large downloads.
Location Services: Hide your location in app settings to prevent constant tracking. Password Protection: Secure your device with a strong password to prevent unauthorized data usage.
Hotspot Awareness: Be mindful of hotspot usage and who is connected to your network.
3. Be a Smart Streamer & Downloader:
SD over HD: Stream videos in Standard Definition (SD) instead of High Definition (HD) on platforms like Facebook, Instagram, Netflix, Reddit, and Spotify.
Offline Downloads: Download music, videos, and Google Maps for offline viewing to avoid streaming.
Data Usage Trackers: Utilize the built-in data usage trackers on your phone (Settings > Mobile service > Reset statistics) and set usage alerts (Settings > Apps > Internet > Carrier > Data Warning & Limit).4. understand Your Plan & Technology:
Plan Verification: Thoroughly understand your mobile data plan,including any promotional bundles or limitations.
30-Day Guarantee? Think Again: The NCC cautions that a 30-day data allowance isn’t a lifetime guarantee; responsible usage is key.
technology Matters: Be aware that 5G networks,while faster,generally consume more data than 4G.
* Minimize Notifications: Reduce the number of push notifications you receive, as each one requires data.
The Bottom Line:
While the NCC’s report shifts the focus away from network operators, it doesn’t absolve them of duty. clarity and clear interaction regarding data usage policies remain crucial. However, the onus is increasingly on consumers to become more informed and proactive in managing their data consumption.
As Bilesanmi of ATCIS aptly put it, “Partnership and collaboration are required. We need to empower consumers with the knowledge to protect their data and get the most out of their mobile experience.”