| editorial staff | 25.02.2024 From 2024, a number of obligations will apply to European companies. For both companies, the obligations go beyond pure reporting – they show where new things can be learned and sales generated. In 2024, Austrian companies will face some sustainability obligations. Even though the vote on the Corporate Sustainability Due … Read more
| Tobias Seifried | 29.01.2023 Reasons given for the end include high electricity prices, general inflation and delivery problems. In the Upper Austrian capital, the beer temple closes its doors forever on January 31st. In addition to beers from all over the world, the specialty shop on Linzer Graben also sold spirits and special lemonades. Sale … Read more
Facebook, Instagram and Snapchat: Children and young people are becoming increasingly hypersensitive. The brains of children and young people who use social media intensively develop differently than their peers who use it more sparingly. This according to a long-term study conducted by researchers at the University of North Carolina with 169 subjects attending middle school … Read more
| editorial staff | 22.12.2022 Projects can be submitted from the beginning of the year – new categories will be added. On June 1, 2023, the “Green Marketing Award” will take place. LEADERNET once again acted as media partner, once again bringing the most sustainable marketing activities in Austria to the fore. New categories In … Read more
In collaboration with e | motion and Fifteen Seconds, the Austrian Tennis Association presents the first edition of Fifteen Seconds Sports as part of the Erste Bank Open 2022. The Leadersnet community now has the opportunity to win 10×2 tickets. On 25 October, the event brings together decision makers from international business, sporting legends and … Read more
Der Green Marketing Award als Green Event, CO2-neutral outdoor advertising and advertising material with a greatly reduced ecological footprint – the ÖBB advertising, as an in-house agency and advertising space marketer for ÖBB, sets sustainable milestones in staccato. – – Managing Director Karin Seywald-Czihak, tells in an exclusive interview with Opinion Leaders Network where the … Read more
The Austrian company was also voted “Business Superbrand Austria”. – – The third international Novomatic Marketing & Communications Summit took place at the end of June with more than 70 international communication experts. Apart from that, the company has every reason to be happy: it has just been awarded the “Superberbrand” award. “We are Novomatic” … Read more
YouTuber ends up in the Guinness Book of World Records. – – YouTuber Alex Burkan, who runs the Alex Lab channel, has noisy Iflscience invented something that could have come straight out of a Star Wars movie. With its one meter long plasma blade, which can reach a temperature of around 2,800 degrees Celsius, the … Read more
New corporate design – “The brand should work in every other city in the world.” – – The Dots Group has given itself a new corporate design so that it can also be successful internationally. The culinary offerings are uniformly subsumed under the Dots brand and the USP in the claim “Eat.Drink.Dance.Repeat.” simplified to the … Read more
Guest commentary by Ralf-Wolfgang Lothert, Member of the Executive Board and Director Corporate Affairs & Communication at JTI Austria. – – “In many media, the commitment to a velvety-soft facilitation pedagogy has prevailed,” commented the Austrian philosopher Liessmann a few days ago on the discussion about the reintroduction of the oral Matura. A high school … Read more