Market Study 2023: The Disconnect Between Marketing and Sales in Medium-sized Companies

May 31, 2023 – Marketing and sales operate in separate silos much more than the companies themselves would like. The strategy consulting Clue One has in her Market study on the topic ‘Cooperation of marketing and sales’ determines how well the combination of marketing and sales works in everyday life. In focus: medium-sized companies with … Read more

Influencer: From advertising partner to competitor

– – – June 1st, 2021 – The tasks in influencer marketing have so far been mostly clearly distributed: Influencers provide a brand with reach and trust with the target group for a fee. The relationship will, however, differentiate significantly in the future. by Christina Rose Influencer marketing polarizes like no other marketing discipline. When … Read more

The messenger expands its shopping functions

– – – 12/30/2020 – Shopping using the shopping button and shopping baskets: The WhatsApp messenger service is expanding its shopping functions for retailers. by Susanne Fricke Dealers in Germany have been able to WhatsApp Business as an additional shopping channel for your customers. In your company profile you can list your products and services … Read more

Virtual conference ‘Trends in E-Commerce and Marketing 2021’

– Image: HighText Verlag – – 11/19/2020 – The measures to contain the COVID-19 pandemic have profound effects on all areas of society, above all the economy. Marketing and e-commerce have not been spared this. The two-day virtual decision-maker conference is therefore dedicated to the latest trend information on marketing and e-commerce for the difficult … Read more