How Coya wants to make insurance more digital

Andrew Shaw, Coya Founder and CEO ” data-image-headline=” Andrew Shaw, Coya Founder and CEO ” data-image-copyright=”© Norman Posselt “> Andrew Shaw, Coya founder and CEO © Norman Posselt Which target groups are your offers aimed at in particular? Andrew Shaw: We have two target groups in particular: On the one hand, the so-called Urban Millennials, […]

With digital knowledge to analog assets

Win customers through funnel marketing Of course, you want to bring your knowledge, which you have digitized in refined form, to the people. A marketing strategy that has worked for me and for many other entrepreneurs is funnel marketing. By making an unobtrusive post in social media or online communities, you first draw attention to […]