Apple Shares Dip Following iPhone 17 Premiere
BERLIN – Apple shares experienced a decline following the unveiling of the iPhone 17 lineup at IFA 2025, despite the debut of four new models – the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the uniquely positioned iPhone Air. The reaction signals potential market disappointment with the latest iteration of the tech giant’s flagship product.
The unveiling, held at IFA, showcased a range of updates including the thinnest Apple smartphone to date, the iPhone Air, measuring just 5.6mm thick. Alongside the new iPhones, Apple also presented the AirPods Pro and updated Apple Watch Editions, Series 11, and Ultra 3 smartwatches. Though, the market response suggests investors where anticipating a more significant leap forward, leading to a post-premiere dip in Apple’s stock value.
Apple traditionally structures it’s iPhone releases with a base model, followed by premium “Pro” and “Pro Max” versions differentiated primarily by screen size. This year’s lineup continues that trend, with the iPhone 17 serving as the standard offering.The iPhone Air, notably lacking a numerical designation, aims to distinguish itself as a uniquely slim design within Apple’s history.