AI Revolutionizes Online Search, Businesses Must Adapt to Stay Visible
SALT LAKE CITY – Artificial intelligence is fundamentally reshaping how consumers find businesses online, demanding a strategic shift for companies seeking to maintain – and grow – their digital presence. Experts predict businesses failing to adapt to AI-driven search will risk declining visibility as search engines prioritize content optimized for both human users and AI algorithms.
According to digital marketing strategist Jose Castro, businesses need to proactively audit their SEO strategies, pinpoint areas where AI can provide assistance, and remain current on how AI is influencing search behaviors. A core focus should be on creating user-centric content that satisfies the expectations of both people and AI.
Utah-based digital marketing agency Upward Engine is helping businesses navigate this evolving landscape. Originally launched as SEO Werkz in 2013, the company now offers a full suite of services including SEO, AI optimization, paid advertising, and web progress.
Upward Engine emphasizes transparency, measurable results, and client loyalty, avoiding hidden fees and long-term contracts. This approach has fueled its growth, earning the company recognition as an Inc 5000 Honoree for seven consecutive years.
The agency serves both local Utah businesses and national clients,providing services essential for success in an era of AI,voice search,and intent finding.these services include custom web design, search engine optimization, pay-per-click advertising, and social media marketing.
Businesses looking to enhance their online presence can contact Upward Engine by filling out the form at https://upwardengine.com/ksl-ai-search/ or emailing hello@upwardengine.com.
