Unleash Your Pup’s Inner Superhero: NYC Hosts Krypto Look-Alike Contest with $1,000 Prize

New York City is about to get a whole lot more super, as a Krypto the Superdog Look-Alike Contest is set to take over Manhattan West Plaza on Friday, July 18th, at 2 PM. Dog parents are invited to bring their canine companions, regardless of breed or size, to compete for a chance to win a $1,000 cash prize and the ultimate bragging rights.

Organized by Pumpkin Pet Insurance, the event aims to celebrate the “superhero spirit” within every pet. “Whether your pup is a dead ringer for Krypto or just bursts with superhero spirit, this is your chance to show the world the true power of pets,” a press release from the organizers stated.

The competition will award two top prizes: “Best Krypto Lookalike” and “Most Unique, Unlike-Krypto” contestant. Each winner will not only receive $1,000 but also a $2,500 donation to the Angel Fund at a veterinary clinic of their choice. A panel of expert judges will make the final decisions, with a little help from the audience’s cheers.

This unique event follows a trend of celebrity look-alike contests in NYC, but this time, the spotlight is firmly on our four-legged friends. As Time out’s film critic raves about Krypto’s “sparky” presence in the new Superman movie, this contest offers a playful way for owners to showcase their own pets’ heroic qualities.

“The Krypto Look-Alike Contest is our way of spotlighting the hero inside every pet,” said Matt Sherman, chief Marketing Officer of Pumpkin. “whether your dog looks exactly like Krypto or simply channels his super-energy-no matter their size or breed-this contest celebrates the amazing role pets play as our everyday heroes.”

For those looking to participate, registration is open. This tail-wagging festivity promises a fun-filled afternoon celebrating the extraordinary bond between humans and their pets,all while honoring the most iconic super-pup in the DC Universe.

Messi’s Iconic Goal Comes to Life in Immersive Art Exhibit

An immersive art experience lets fans relive **Lionel Messi**’s unforgettable 2009 UEFA Champions League Final header. Created by digital artist **Refik Anadol**, the exhibit, “Living Memory: Messi-A Goal in Life,” blends art, technology, and emotion.

Experience the Goal

Using data-driven AI, **Anadol** mapped 17 points of **Messi**’s body. By layering biometric voice data, breathing rhythms, and heartbeats, the eight-minute installation offers a multi-sensory “memory temple.” This reconstruction allows audiences to connect with **Messi** and feel the energy of that split-second moment.

Photograph: By Refik Anadol Studio

Christie’s Auction Benefits UNICEF

Presented through a Christie’s sale, the exhibit is open for bidding from July 8 to 22. The immersive experience is free at Christie’s New York, Rockefeller Center, from July 12 to 22. Tickets are available on-site daily, while supplies last.

As global displacement of children soars, reaching 43.3 million by the end of 2023, UNICEF urgently requires funds to provide these vulnerable children with access to education and safe environments (UNICEF, 2024).

Proceeds from the auction will benefit nonprofits, including the Miami CF Foundation’s global partnership with UNICEF, supporting education programs across Latin America and the Caribbean. The opening bid is set at $1.5 million. The highest bidder will also meet **Messi** himself.

Artist’s Vision

“This isn’t about nostalgia,” said **Anadol** in a press release. His goal is to relive the depth of that moment with **Messi** and share the emotions felt by the crowd. **Anadol** combines art, technology, and human emotions through this AI Data Sculpture.

Messi’s Perspective

“It’s an honor to join forces with the Inter Miami Foundation for a good cause—I feel privileged to be able to do so,” stated **Messi** in a press release. “This project means a lot to me, not only because it recalls a special moment in my career, but also because, thanks to such a unique artist like Refik, it can help improve the lives of others who truly need it.”

How to Experience It

“Living Memory: Messi-A Goal in Life” can be experienced digitally on Christie’s website. In-person viewings begin July 12, from 10am to 5pm Monday through Saturday and 1 to 5pm on Sundays, at Christie’s New York (20 Rockefeller Plaza).

Holidays: Summer

Superdog Contest NYC: Win $1000 for Your Krypto-Inspired Pup