Kuala Lumpur – Perodua, Malaysia’s national car manufacturer, is poised to solidify its position as the second-best-selling automotive brand in Southeast Asia (ASEAN) by the end of 2024, trailing only Toyota. The company anticipates reaching 359,000 units sold this year,potentially surpassing its previous record of 358,102 units set in 2023.
perodua’s ascent to the number two spot in ASEAN marks a significant shift in the regional automotive landscape. While traditionally focused on the Malaysian domestic market with limited exports to Indonesia, the brand-which bases its vehicles on Daihatsu models-has experienced substantial growth, climbing from third place in 2023 with 330,000 units sold to its current projected ranking. This success is notably notable given its concentrated sales territory.
The company recently launched its first fully electric vehicle, the QV-E, with expectations that it will further boost sales beginning in late 2025. Perodua President and CEO Datuk Seri Zainal Abidin Ahmad affirmed the company is “on the right track” to meet its 2024 sales target, announced at the QV-E launch event on December 1st.
Ownership of Perodua is distributed among several stakeholders: Toyota and Daihatsu each hold 20% shares, Daihatsu Malaysia owns 5%, MBM Resources has 20%, PNB Equity Resource Corporation holds 10%, and Mitsui & Co. and Mitsui & Co. Asia Pacific have 4.2% and 2.8% stakes respectively. UMW Corporation Malaysia owns the remaining 38%.