Unleash Your Pup’s Inner Superhero: NYC Hosts Krypto Look-Alike Contest with $1,000 Prize

New York City is about to get a whole lot more super, as a Krypto the Superdog Look-Alike Contest is set to take over Manhattan West Plaza on Friday, July 18th, at 2 PM. Dog parents are invited to bring their canine companions, regardless of breed or size, to compete for a chance to win a $1,000 cash prize and the ultimate bragging rights.

Organized by Pumpkin Pet Insurance, the event aims to celebrate the “superhero spirit” within every pet. “Whether your pup is a dead ringer for Krypto or just bursts with superhero spirit, this is your chance to show the world the true power of pets,” a press release from the organizers stated.

The competition will award two top prizes: “Best Krypto Lookalike” and “Most Unique, Unlike-Krypto” contestant. Each winner will not only receive $1,000 but also a $2,500 donation to the Angel Fund at a veterinary clinic of their choice. A panel of expert judges will make the final decisions, with a little help from the audience’s cheers.

This unique event follows a trend of celebrity look-alike contests in NYC, but this time, the spotlight is firmly on our four-legged friends. As Time out’s film critic raves about Krypto’s “sparky” presence in the new Superman movie, this contest offers a playful way for owners to showcase their own pets’ heroic qualities.

“The Krypto Look-Alike Contest is our way of spotlighting the hero inside every pet,” said Matt Sherman, chief Marketing Officer of Pumpkin. “whether your dog looks exactly like Krypto or simply channels his super-energy-no matter their size or breed-this contest celebrates the amazing role pets play as our everyday heroes.”

For those looking to participate, registration is open. This tail-wagging festivity promises a fun-filled afternoon celebrating the extraordinary bond between humans and their pets,all while honoring the most iconic super-pup in the DC Universe.

NEW YORK — May 23, 2024 —

New York City welcomes The Great Nosh, a Jewish food festival, which celebrates Jewish culture and cuisine. On June 22nd, Governors Island will host the one-day event featuring culinary collaborations, cultural activities, and a focus on community. With a wide variety of food vendors, unique dishes, and entertainment, The great Nosh aims to be a memorable experience, as expressed by founder naama shefi, as told to our team.

The Great Nosh: NYC’s Biggest Picnic Celebrates Jewish Food and Culture

L’chaim! New York City is gearing up to host The Great Nosh, a brand-new Jewish food festival promising to be a feast for the senses. this one-day event, billed as New York’s biggest picnic, will transform Governors Island on Sunday, June 22, into a vibrant hub of culinary delights and cultural experiences.

A Culinary Collaboration of Epic Proportions

The Great Nosh will feature food and beverages from iconic Jewish restaurants across the city. Attendees can anticipate intriguing and unexpected culinary collaborations,including:

Thai Diner x Katz’s Deli
Gertrude’s x Dhamaka!

Beyond the food,the festival will offer cultural activities such as jewelry-making with Susan Alexandra,the Lower East side’s celebrated beading queen.

Did you know? Governors Island, the venue for The Great nosh, has a rich history dating back to the early 17th century. It served as a military base for nearly 200 years before being opened to the public.

the vision Behind the Nosh

The Jewish Food Society presents The Great Nosh, co-sponsored by organizations including UJA Federation New York, Schusterman Family Philanthropies, and Pershing Square Philanthropies. Naama Shefi,the nonprofit’s founder,drew inspiration from her childhood experiences on a kibbutz and new york’s abundant outdoor spaces.

I love our city’s community gardens and parks and wanted to recreate this type of magic on a larger scale. Jewish culture and NYC food are so deeply intertwined. The Great Nosh is a new space that celebrates that history and connection, where we can step out of our daily routine and enjoy good food, wine, music, art and relaxed time with friends.
Naama Shefi, Founder, Jewish Food Society

A Five-Hour Brunch Extravaganza

From 11 a.m. to 4 p.m., The Great Nosh will offer a five-hour brunch festivity. Expect pop-ups from iconic New York establishments, interactive culinary demos, and live music. A Grandmas Tent, hosted by Gail Simmons and chef Pati Jinich, and a wine bar by The Four Horsemen will also be featured.

Culinary Friendships and Unexpected Creations

The festival promises a unique culinary experience through collaborations that blend diverse flavors and traditions.

All 12 pop-ups celebrate friendships within the culinary community and many feature unexpected creations drawing on NYC staples that will introduce a completely new take on these dishes.
Naama Shefi, Founder, Jewish Food Society

One such collaboration involves Zoe Kanan of Elbow and Sunny Lee of sunn’s, who are creating a vegetable-forward banchan bialy with smoky eggplant and zucchini.

I love how Sunny and Zoe represent their mutual appreciation of Jewish traditions and are bringing to life Korean and Jewish flavors in the most flavorful and thoughtful way.
Naama Shefi, Founder, Jewish Food Society

Pro tip: Arrive early to The Great Nosh to avoid long lines at popular food stalls and secure a prime picnic spot. Don’t forget to bring sunscreen and a hat!

More Culinary Highlights

Other highlights include:

A special “schnitz & chips” with tahini ketchup and amba by Laser Wolf’s Mike Solomonov and Ed Szymanski from Dame.
Ice cream treats by Russ and Daughters and Morgenstern’s.

Celebrating Jewish Culture and Community

The Great Nosh aims to foster connection, understanding, and joy through a celebration of Jewish culture.

I’m proud to live in a city with such rich and vibrant Jewish history and culture that is part of the city’s fabric. Now, more than ever, it’s important to come together and celebrate Jewish culture in a way that fosters connection, understanding, and joy. The Great Nosh is about pride, resilience, and sharing heritage in an open and welcoming way. It’s a chance to reinforce the power of community and to invite all New Yorkers to engage with Jewish food and culture in a dynamic and celebratory setting.
Naama Shefi, Founder, Jewish Food Society

Shefi hopes the festival will inspire guests through the diversity and creativity of Jewish culinary traditions.

I hope that our guests will get inspired by the diversity and the creativity of the many culinary traditions, old and new, showcased at The Great nosh.
naama Shefi, Founder, Jewish Food Society

Event Details

Tickets to The Great Nosh cost $36 via Eventbrite and include a picnic blanket, reusable utensils, and complimentary water. All concessions will be available for purchase via credit card. The event is open to all ages.

Frequently Asked Questions

What is The Great Nosh?

The Great Nosh is a one-day Jewish food festival in New York City, featuring food, beverages, and cultural activities.

Where and when is The Great Nosh taking place?

The festival will be held on Governors Island on Sunday, June 22, from 11 a.m. to 4 p.m.

How much do tickets cost, and what do they include?

Tickets cost $36 and include a picnic blanket, reusable utensils, and complimentary water.

Are credit cards accepted at the event?

Yes, all concessions will be available for purchase via credit card.

Is The Great Nosh open to all ages?

Yes, the event is open to all ages.

Good for: Vibe: Outdoors

Superdog Contest NYC: Win $1000 for Your Krypto-Inspired Pup