NHL and Interwetten Forge International Partnership
The National Hockey League (NHL) has announced a new partnership with leading international sports betting provider, Interwetten. The collaboration aims to expand the NHL’s reach to a wider global audience and reinforce a shared commitment to fan engagement.
“we are thrilled to partner with Interwetten, a well-respected and experienced international sports betting operator,” said John Lewicki, NHL Senior Vice President, International Partnerships.”We look forward to expanding our shared commitment and bringing the NHL brand to even more fans through this partnership.”
Interwetten, a prominent sports betting company particularly strong in German-speaking countries, offers betting opportunities on over 70 sports via its website, www.interwetten.com, and its mobile app. The company prioritizes technological development to enhance the betting experiance and ensure player safety, holding licenses from the Malta Gaming Authority (MGA) since 2005 and in Germany since 2020. Interwetten has also secured licensing in Greece, Spain, Ireland, and Sweden, consistently upholding high standards of player and consumer protection across all its platforms.
The NHL, founded in 1917, currently comprises 32 clubs with players representing over 20 countries, all competing for the Stanley Cup. the league boasts a important global following, reaching over 670 million fans annually through arenas, television, radio, and digital platforms. Its social media presence is substantial, with over 191 million followers across platforms like Facebook, X, Instagram, Snapchat, TikTok, and YouTube, and over 100 million annual visitors to NHL.com.
NHL games are broadcast in over 160 countries and territories, with broadcasting partners including ESPN, TNT Sports, and NHL Network in the United states; Sportsnet and TVA Sports in Canada; Viaplay in the Nordics, Baltics, Poland and the United Kingdom; MTV3 in Finland; Nova in the Czech Republic and Slovakia; Sky Sports and ProSieben in Germany; MySports in Switzerland and CCTV5+ in china. the league also provides extensive digital access through its free NHL® app, available in eight languages, offering thorough statistics and past data powered by SAP.
Beyond entertainment, the NHL is dedicated to inclusivity through its “Hockey Is For Everyone®” initiative, investing over $100 million in youth hockey and grassroots programs, with a further $5 million committed to diversity and inclusion programs in the coming year.