new Delhi: TimesApps has introduced a new JavaScript function, `toiPlusEvents`, designed to manage marketing and analytics integrations for its “toiplus” service. This function dynamically loads Google Tag Manager (gtag.js) and Facebook Pixel (fbevents.js) scripts based on campaign activation flags,and also integrates the Survicate customer feedback platform.

The `toiPlusEvents` function first checks for the presence of `toiplus_site_settings` in the global `f` object, specifically looking for `isFBCampaignActive` and `isGoogleCampaignActive` flags. If these settings are available and the user is not identified as a prime subscriber (checked via `window.isPrime`), the function proceeds to load the respective marketing scripts and Survicate.js, passing the `allowedSurvicateSections` from the site settings.

In scenarios where the initial site settings are not available or the user is a prime subscriber, the `toiPlusEvents` function fetches site settings from a specified Jarvis API endpoint. this endpoint, located at `https://jarvis.indiatimes.com/v1/feeds/toi_plus/site_settings/643526e21443833f0c454615?db_env=published`, provides campaign and Survicate configuration. The function then uses this fetched data to load gtag.js, fbevents.js, and Survicate.js. Notably,when a prime user layout is detected (`window.isPrimeUserLayout`), the function prioritizes `allowedSurvicatePrimeSections` for Survicate integration.

the Survicate integration itself is handled by a separate block of code that ensures the Survicate JavaScript library is loaded asynchronously. This code checks if the `_sva` object and its `setVisitorTraits` method are available. If they are,it promptly calls a `setAttributes` function to configure visitor traits,including subscription status and geolocation. If `_sva` is not yet ready, an event listener is attached to the `survicateready` event to execute `setAttributes` once the platform is initialized. The `setAttributes` function determines the country code from `window.geoinfo.CountryCode` or defaults to ‘IN’ if unavailable.

This implementation allows timesapps to manage its digital marketing and customer engagement tools efficiently, adapting its strategy based on user status and campaign configurations.

Monsoon Delays and Heavy Rains Cause Regional Havoc

IMD Issues Alerts as Weather Patterns Shift Across India

As Delhi residents await the monsoon’s arrival, torrential rains lash Kerala and Himachal Pradesh. The India Meteorological Department (IMD) has issued various alerts, highlighting the dynamic and uneven nature of this year’s weather patterns, causing widespread disruption and displacement across several states.

Delhi’s Monsoon Wait Continues

Despite repeated yellow alerts predicting the monsoon’s imminent arrival, Delhi remains dry. The IMD initially suggested the monsoon would cover Delhi within 24 hours. However, the capital saw only light rainfall on Thursday. Cloudy skies have lingered for days, but thunderstorms and rain are now forecast for Friday.

Kerala Faces Intense Rainfall

Meanwhile, the monsoon intensified in Kerala, particularly in Ernakulam, Idukki, and Thrissur districts, prompting a red alert. The Met Department also issued an orange alert for seven other districts, forecasting heavy rainfall of 6 to 11 cm. Several rivers are overflowing, displacing many people.

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Himachal Pradesh Issues Orange Alert

The IMD has issued an orange alert for Himachal Pradesh, warning of potential flash floods, rising river levels, and landslides. Sandeep Kumar Sharma, a Senior Scientist at the IMD’s Shimla Centre, reported widespread rainfall across the state over the past 24 hours, with Palampur receiving the most at 76 mm.

“Almost all regions in Himachal Pradesh received rainfall during the past 24 hours. The highest rainfall was recorded in Palampur at 76 mm, followed by Banjar at 75 mm. Moderate rainfall of around 55 mm was recorded in Sirmaur.”

—Sandeep Kumar Sharma, Senior Scientist

The National Disaster Management Authority (NDMA) reports that landslides in the Himalayas are a frequent concern during the monsoon season, increasing by 20% in the last decade, causing significant infrastructure damage and loss of life (NDMA 2024).

River Levels Rising

Kerala’s irrigation department has issued alerts due to dangerously high water levels in multiple rivers, including the Muvattupuzha, Bharathapuzha, and others. In Wayanad, the Chooralmala River is in spate, eroding banks near the Bailey bridge. Authorities plan to release water from the Banasura Sagar dam.

Heavy rains in Kerala caused severe flooding.

The weather pattern is anticipated to change over the next few days. Intense rains are expected to return on June 29 and 30, particularly in Kullu, Mandi, and Shimla. The IMD urges caution for residents and tourists near rivers, streams, and steep slopes due to heightened landslide risk.

Delhi Rains

Delhi Flood Chaos: Hospital Overwhelmed, Woman and Son Killed by Collapsed Wall

Weather update: Monsoon keeps Delhi waiting, rains intensify in Kerala; Orange alert in Himachal from June 29