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Mafejian, head of the Chinese phone company “Honor” in the Gulf, confirmed the company’s intention to raise its total share in the smart phone market in the UAE from 10% currently to 20% during the next two years, confirming his positive view of the smart phone market in the country, which he said had achieved a growth of 10% by the end. Last year, despite the economic conditions experienced by the global economy.

Mavejian added, in statements on the sidelines of the company’s launch in Dubai today of its new medium-sized smartphone, the HONOR X9a, that the company, which owns six research and development centers in the world, aims to be one of the three most important brands in the luxury smartphone market in the Gulf countries by 2025. , by providing high-quality operating systems in its phones in addition to strengthening its support for sales channels from distributors, as well as focusing the brand on innovation and providing consumers with an integrated environment with their other devices.

Honor provided the Honor X9A phone, which features a new iconic camera design, which the company called the “dynamic eye”, with the most powerful curved display in its class. The phone, which is the latest addition to the Honor X series, also offers significant improvements in terms of display, battery, and performance. It comes with a 120Hz curved AMOLED display, a massive 5100mAh battery, and 256GB of storage, all in a slim design.

Mavejian pointed out that Honor aims, by launching the new phone, which is available in three stunning colors: Titanium Silver, Midnight Black and Ocean Blue, to make technology easier for users in the Middle East through durable manufacturing. He added, “We are committed to providing the best market experience for global consumers through continuous technological innovation. With fundamental improvements, the Honor X9a phone offers our latest smartphone solutions, including an exceptional display and a beautiful design, at an affordable price. This sets new standards for the affordable smartphone category.”

During the review of the new phone, Mfejian pointed out that the company intends to launch its first foldable phones in the UAE during the month of May, while these phones are expected to be an arena for competing with the world’s leading smart phone companies during this year, as consumers eagerly follow the race to see who will lead innovation in this field. The category of phones that combine phone and tablet.

Stylish design

The Honor X9A is designed with a 45-degree AMOLED 120Hz curved display, so it provides excellent response while playing games or watching, and the screen supports 1.07 billion colors, which produces vivid images with impressive levels of clarity and colors that match reality. Combined with ultra-narrow bezels that make for a screen-to-body ratio of 93%, and curved tempered glass, the HONOR X9a’s flagship display delivers an exceptional viewing experience.

And while playing games, when the player needs to make quick reactions, he will appreciate at this moment the quick response of the HONOR X9a phone screen, which supports a refresh rate of up to 120 Hz, and a screen touch sensitivity rate of 300 Hz, which enables the device to record or make a reaction On what the user is doing on the phone at the same moment. And because it is possible for the user to hold the phone with one hand, the HONOR X9a phone offers an anti-touch screen feature that works with artificial intelligence, in order to prevent random touching of the screen.

dynamic eye

The “Honor X9A” phone adopts the same aesthetic circular camera as that of the “Magic” series phones, as the “Honor X9A” phone comes with a symmetrical Dynamic Eye camera design in the background, making phones with high-end designs available to everyone. The Dynamic Eye camera design brings the beauty of balance and harmony to life with its three cameras arranged around it in a symmetrical circular shape, along with the flash light.

The cameras are designed in the shape of star eyes in a perfect circle. The HONOR X9A’s dynamic “eye” ring has a clear edge that leaves more internal space than the previous generation, its purpose is to create diversity and beauty in a balanced circular space. The Dynamic Eye camera is the star’s eye that sees beauty. The space inside the eye symbolizes the beauty inherent in circular objects, from an atom to a star. The simple and elegant design symbolizes the unlimited potential of each individual, inspiring users to harness their creativity and achieve more in life.

As for the three cameras installed around the Dynamic Eye, they allow users to capture the moments of their daily life in photos and videos, which you can share with friends and family at the touch of a button, and they come as follows: a 64-megapixel ultra-clear primary camera, a 5-megapixel wide-angle camera, and a 2-megapixel macro camera MP.

Starting January 14, the Honor X9A (256GB) version will be available for pre-order in the UAE market through the Honor online store, as well as Axiom stores, Carrefour, Emax, Etisalat, Jumbo, KM Trading, Lulu, Nesto, and Sharaf DG, at a price of 1299 dirhams. Upon purchase, the public will get free gifts worth AED 268, including the HONOR CHOICE Earbuds X and one year of warranty. In addition, the HONOR X9a (128 GB) version will be available exclusively on the online store at a price of 1199 dirhams, with free gifts including the HONOR CHOICE Earbuds X and one year of warranty.