Commerce

Shein Store Rollout ‍in Paris Region Delayed Amid Ongoing Scrutiny

Paris, France – November 14, 2025 – BHV department store ⁤chief ⁢Frédéric Merlin announced today a postponement of the planned opening of five Shein retail⁣ locations in the Paris ​region. While assuring the delays will be brief-spanning “a⁣ few days or a few weeks”-Merlin also indicated the openings are likely impacted by concerns over store size.

The decision arrives during a ⁣period⁤ of heightened scrutiny surrounding the fast-fashion giant, following recent controversies involving products ‌sold on its platform and its impact on existing brands within the BHV. The postponement affects ⁢a key component of a strategy intended‍ to revitalize the department store, ⁣which ⁢has seen brands like Dior, Guerlain, and Sandro ⁤depart, some due to ⁤financial disputes. This delay underscores the challenges of integrating Shein, a brand facing legal proceedings, into the established retail landscape.

Shein’s arrival at BHV Marais was initially positioned as‌ a potential solution to the ​department store’s struggles. However, the ⁢launch was quickly overshadowed by a scandal involving ​the​ online sale of​ sex dolls resembling children and category A weapons. Though ⁢Shein removed the offending items and avoided suspension in France, it continues to navigate legal challenges and has‍ temporarily suspended its marketplace for third-party sellers.

despite the controversies, merlin maintains the Shein partnership​ is proving successful, ‌claiming ⁢the brand already ⁣generates 50% of the fashion turnover previously ⁢held by customary ‌brands ​at BHV. The postponed openings represent a recalibration of the rollout plan as Shein addresses ongoing concerns and navigates the complexities of⁤ the French market.