Vietnamese Concerts ⁢Expand Globally, Targeting New Audiences Abroad

HANOI, Vietnam – Vietnamese performing arts are increasingly ⁤looking⁢ beyond traditional ​diaspora communities in ⁤North America to cultivate new international‌ markets,⁣ driven by a growing population​ of Vietnamese descendants born after the year 2000. This shift‌ acknowledges⁣ a⁢ broadening audience for Vietnamese art and culture worldwide,moving ‍beyond established⁣ venues ⁢like Thuy Nga⁣ Paris shows popular​ with‌ Vietnamese communities in⁣ the United​ States‍ and ⁤Canada.

Previously,‍ entertainment largely focused on serving ‌Vietnamese ​expatriates.However,productions like those from Lune Production – including Lang Me and A O show – have already begun to attract local audiences across the globe.

According to Lune​ production director Thuy Le, the key to wider international appeal lies⁢ in two elements: aesthetics and language. “programs ⁤must have ‍two ‍elements: aesthetics ‌and language,” Le stated.⁤ “In this case, language is the‌ key for Vietnamese cultural works ‍to reach the world public, without the ⁣need for ⁣translation. And⁣ aesthetics,​ in ‍this case, must ‍be the concept of ‘global Vietnamese aesthetics.'”

Le ⁤further emphasized that censorship of artistic programs ​for domestic ​release does​ not present a ‌barrier to international dissemination.

this expansion comes as a⁢ significant number of Vietnamese descendants born after 2000 now reside on every continent, representing a substantial untapped ‍market ​for ⁢Vietnamese artistic expression.

(Source: https://thanhnien.vn/concert-viet-huong-den-thi-truong-nuoc-ngoai-185250906222943303.htm)