Index.hu is promoting football-related content and social media engagement alongside its news coverage, as of September 25, 2025, 06:13:12 CEST.A prominent advertisement encourages readers to ”Buy it” – linking to an external product – is displayed within an article’s content area. Simultaneously, the platform actively solicits followers on its Facebook page, emphasizing a direct call to action: “I follow you!”
This dual strategy reflects Index.hu’s ongoing effort to diversify revenue streams through advertising and bolster its social media presence. The integration of commercial promotions directly within editorial content is a common practice for online news outlets seeking to offset declining traditional advertising revenue. Index.hu’s Facebook presence, with a link to “https://facebook.com/Indexhu,” is crucial for expanding readership and driving traffic back to its website, especially among a demographic increasingly consuming news through social platforms.
The site’s technical infrastructure also reveals extensive tracking mechanisms. scripts from Facebook,including the Facebook SDK and Facebook Pixel (ID 551982981568628),are embedded to monitor user behavior and optimize advertising campaigns. A Gemius tracking pixel (“https://indexadhu.hit.gemius.pl/redot.gif…”) further collects data on user activity. These practices are standard for modern online publishers aiming to personalize content and improve advertising effectiveness, but also raise privacy considerations. Index.hu, founded in 1999, has navigated a complex media landscape in Hungary, including a period of editorial independence concerns following ownership changes in 2020. Its continued focus on digital engagement, through both content promotion and data analytics, is vital for its long-term sustainability.