TimesApps Integrates Enhanced Tracking and User Engagement Tools
A new JavaScript snippet, designed to be integrated into the TimesApps platform, aims to bolster user engagement and data tracking capabilities. The code, which appears to be part of a broader strategy for personalized user experiences, includes functionalities for integrating Google Analytics (gtag.js), facebook Pixel (fbevents.js), and the Survicate customer feedback platform.
The script’s primary objective is to dynamically load these tools based on user subscription status and campaign activity. Specifically, it checks for the presence of toiplussitesettings and flags like isFBCampaignActive and isGoogleCampaignActive. If these settings are available and the user is not a “prime user,” the Google and Facebook tracking scripts are activated, along with Survicate, if its usage is permitted for specific site sections.
In scenarios where the initial configuration is not readily available or the user is identified as a prime user, the script initiates a request to a “Jarvis” API endpoint.This endpoint, located at https://jarvis.indiatimes.com/v1/feeds/toiplus/sitesettings/643526e21443833f0c454615?dbenv=published, is designed to fetch site settings dynamically. The retrieved configuration then dictates whether Google and Facebook campaigns are active and which sections of the website are eligible for Survicate surveys, with a distinction made for prime user layouts.
The Survicate integration includes a mechanism to set visitor traits, such as subscription status and geolocation, when the Survicate library is ready.this suggests a focus on segmenting user feedback and tailoring survey experiences. The script also includes a fallback to an event listener for “SurvicateReady” if the sva.setVisitorTraits method is not promptly available.
The inclusion of these tools points to a strategic effort by TimesApps to gain deeper insights into user behavior, measure the effectiveness of digital marketing campaigns, and gather direct user feedback to improve services. The dynamic loading and conditional activation of these scripts indicate a sophisticated approach to managing user data and engagement across different user segments and campaign initiatives.