Breaking News: Crownhold, a rapidly expanding fresh beer franchise, secured product placement in the popular MBC daily drama, “Woman Who Swallowed the Sun,” airing August 6th in episode 43. This marks a significant step in the company’s marketing strategy to boost brand recognition through indirect advertising.
The production support, filmed on July 22nd at the Crownhold Samsong Station location in Seoul, features the franchise’s flagship store as a prominent backdrop within the drama. The Samsong Station branch, known for its spacious interior, terrace seating, and homemade snacks, was specifically lauded by the drama’s production team for its suitability in creating a compelling atmosphere.
According to a Crownhold official, the PPL initiative aims to broaden consumer engagement by integrating the brand organically into popular entertainment. The company,operated by PSP F & D,is experiencing substantial growth,currently boasting over 440 locations nationwide.
Crownhold specializes in fresh draft beer,with its signature “Salo Summer Draft Beer” being a key driver of its success. The menu also includes a variety of complementary offerings such as pizza, chicken, and a range of homemade snacks. Recent seasonal additions include “Cinnamon Black Beer,” “Old Red Bean Bingsu,” and “Assorted Dried Fish,” all designed to enhance the customer experience during the summer months.
Beyond the drama placement, Crownhold is actively expanding its reach through enhanced delivery services and consumer engagement programs. A nationwide “Scratch Coupon Event” launched in June has demonstrably increased sales for franchise owners. The company is increasingly viewed as a viable buisness chance for prospective entrepreneurs seeking a stable startup venture.
Industry Context: crownhold’s PPL strategy represents a growing trend among Korean franchises leveraging the popularity of K-dramas to build brand awareness and emotional connections with consumers. Unlike traditional advertising, this approach aims for a more subtle and integrated brand presence, capitalizing on the narrative context of the show. The success of this campaign will likely influence future marketing decisions within the franchise sector. PSP F & D was founded in 2018 and has quickly become a major player in the Korean beer market. The “Woman Who Swallowed the Sun” drama stars Kim Hee-sun and Lee Min-woo.