Sydney SweeneyS upcoming appearance as a presenter at the Emmys has sparked a wave of online criticism, reigniting controversy stemming from a recent advertising campaign. Reactions to the announcement, initially reported by Pop Base on X (formerly Twitter), range from disapproval of her involvement with a perceived political alignment to objections over her recent marketing choices.
The backlash underscores the ongoing divisiveness surrounding Sweeney, 26, following an ad campaign that drew criticism for its suggestive imagery. Some users on X expressed disappointment with her being selected for a prestigious role, with one writing, “A maga presenting a prestigious award like this… Shame on them.” Others focused on the ad campaign itself, with comments like, ”I don’t want her jeans all over my award,” and “She shouldn’t even be here to begin with.”
However, not all responses were negative. Several users voiced support for Sweeney, stating, “Rooting for her,” and “Sydney will do good.” The controversy began with a Savage X Fenty ad campaign featuring Sweeney, which prompted widespread debate and criticism. The situation unexpectedly drew a response from the White House, which defended the Euphoria actress against accusations of inappropriate content. While the initial intensity of the debate has subsided, the Emmys announcement has brought the controversy back into focus, highlighting Sweeney’s polarizing presence in the entertainment industry.